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Gamers tuned in early. The amount of music streamed via gaming consoles between 6am and 9am increased 47% over the previous year. What is their preferred genre? Rap and trap music are their top genres. The top songs streaming on gaming consoles included "The Box" from Roddy Ricch, Blueberry Faygo by Lil Mosey, and "goosebumps” by Travis Scott. Roddy Ricch, Trevor Daniel's "Falling"
The traffic on Spotify for Travis Scott, who has agreements with McDonalds, PlayStation and Fortnite in the past, increased dramatically after he played a virtual concert inside Fortnite. The streaming platform reported that streams rose 207% across the world between April 26 and April 30 in comparison to the same period last year.
People were actually searching for music from video games. The most played video game soundtracks this year were from "Minecraft," the original "Doom" and "Death Stranding."
2020 was also a big year for virtual artists, musicians represented by fictional personas like the band Gorillaz. Japanese virtual singer Hatsune Miku saw streams go up 136% this year.
In 2018, Riot Games, which creates the game "League of Legends,"" invented a virtual pop star group called K/DA. The name refers to the League of Legends lingo, which refers the kills and deaths of players during each game. They are then recorded on the scoreboard. Riot brought back the group, sung this year by real-life vocalists on an album that was released. The songs on the album topped Billboard charts. MINECRAFT SERVERS The album's streams increased by 109% on Spotify.
Riot said that the invention of K/DA has enabled it to reach a wider audience than League players and has increased interest in the game's content. It spoke to CNN Business in a statement.
Cook said that music and gaming go hand-in-hand because gamers are inclined to listen while they play.
Spotify continues to explore partnerships with gaming companies. Spotify recently signed a partnership with League of Legends. It continues to work with Microsoft on the Xbox and PlayStation platforms.
As the number of gaming console streams increased, Spotify has added to its playlists that are curated, "thinking through how and what people want to listen to while they play," said Cook.
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