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The goal of every manager is to maximize the long-run profits of the firm by profitably satisfying customers' needs.
-TO accomplish this theme a manager must be:
Efficient: Do things well, at the lowest cost
Effrctive: Do the right things-do it the way the customer want it done or they will not buy from your firm
Enchance the ecomomic well-being of customers and soceity
Manage things
Lead people
-Six steps to decision making
1. Identify the problem
2. Determine alternative courses of action
3. Analyzing the alternatives
4. Selecting the best alternatives
5. Implementing the decision
6. Following up
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