Notes

Play the Game Play the Game, Help Save the Planet Conservationists Vying for Video Gamers

By Hereward Holland



NAIROBI (Reuters, June 5, 2015) -- Chilli Chilli, one of the Borneo gibbon, will soon be leaping from tree to tree in parks in New York and Nairobi as the character in a new game in augmented reality that aims to save endangered species.



Internet of Elephants, a Kenyan software company, has developed computer-generated replicas of Chilli (a real primate) and three other animals from Africa and Asia.



Their game, Wildeverse, is one of a number of games developed by companies around the world who are seeking to harness the increasing popularity of video games on mobile phones to encourage people to lead more environmentally-conscious lifestyles.



Wildeverse users are junior scientists who are studying the habits and habits of animals living in the rain forests of Borneo, Congo Republic. minecraft server list They use their smartphones cameras to see virtual trees and primates such as Chilli superimposed on the environment.



The increasing popularity of smartphones means that gaming is accessible to one-third of people across the globe. It is able to be a powerful tool for changing behavior, much like a public broadcaster in the digital age. Sam Barratt, from the United Nations Environment Program (UNEP) has stated that the game industry is a powerful tool for changing behaviours.



Barratt said to Reuters that the reach of the industry was "incredible." "We would like to assist people to think differently about nature and how they can lead a in a (environmentally) more peacefully."



Gaming is the world's most loved form of entertainment. The industry earns more than Hollywood, Bollywood and worldwide music sales all together, according to a 2019 report from UNEP called "Playing for the Planet".



Gaming revenues from mobile phones have surpassed console gaming in 2015, and are expected to rise as speeds for data speed improve, according to Newzoo, a gaming consulting firm.



Internet of Elephants aims to release Wildeverse in the third quarter of this year as a no-cost download app for Apple and Android smartphones and tablets, with the option of in-app purchases for bonus features.



The game was designed specifically to stay clear of preaching, which can hinder behaviour change, according to Jake Manion, head of production at the company.



"It's easy to fall into the trap of tropes about burning forests, animals that have been stranded and all of that," he said.



NOT ONLY FOR KIDS



As the video game user-base grows, the demographics begin to transcend gender, age, and even geography.



The UNEP report found that only 22% of gamers worldwide are younger than 21 and 46% are women. Five of the 15 nations with the most gamers per capita reside in countries with lower incomes like Nigeria and Indonesia.



Gautam Shah, founder of Internet of Elephants, stated that people automatically assume games are created for children when they talk about them.



He added that the conservation sector is slowly waking up to the potential of games to attract people in the same manner it took them time to realize the potential and power of social media.



Some of the largest gaming companies are promoting green messages, just as Shah and other conservationists are hoping to profit from the opportunities offered by the industry.



Minecraft The blockbuster building game, has introduced versions that let users create national parks and sustainable cities.



Ban ki-moon was the UN Secretary General, appointed an Rovio character from the wildly loved Angry Birds franchise as an honorary ambassador in 2016 to encourage young people "green" to combat climate change.



Rovio also collaborated with the World Wide Fund for Nature to raise awareness of International Tiger Day.



"In the past years we have worked with companies on climate change and have urged our players to think about it through climate change-related campaigns in our games," said Minna Eloranta Rovio's senior manager of communications.



Niantic, which developed Pokemon Go with Nintendo Co Ltd , organizes clean-up events everywhere from South Africa to Singapore on Earth Day every year.



"Games that link sustainability to the heart of the gameplay mechanics are a great way to not only improve the number of players they attract and players, but also have a significant contributions to climate change," said Yennie Solheim Fuller, the senior manager of social impact at Niantic. (Reporting by Hereward Netherlands Editing by Maggie Fick, Toby Chopra).


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