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como crece el marcado de las consolas (Growth) y porcentaje d eventas en el mercado (Share)
Differentiated & homogeneous products
si nuestros produyctos son diferentes o "iguales" entre la competencia
Market segmentation
Dividir gruipos de consumidores
Competitors
Que nos diferencia de los competidores
Marketing approach
Product orientation (edad, genero, pais)
Targer & mass marketing
Target hacer estrategias para un segmento especifico y mass para todo el mundo
Product positioning
a graph that analyses consumer perceptions of each of a group of competing products in respect of two product characteristics. (Edad y uso)
USP
a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind; a USP could be thought of as ‘what you have that competitors don’t’.
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