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- Giving a gift right away
- Talks about how simple a page funnel can be to generate income
- An attention grab to make our job easier
- Telling us how much time and dedication it took to pile up high-performing leads through a funnel along with examples to help others get an advantage to generate leads for themselves
- Another attention grabber for those who want a faster way to generate leads for their business
- Talks about how it's your own little secret resource tool to help you personally scale your business
- Talks about the benefits and how it can help you scale your own business
- Talks about themselves about a funnel that changed their lives. They realized that this funnel that is simple to the point will attract more leads (free gift) to, later on, upsell them for e-books or courses with a high perceived value to making money from a free gift
- Curiosity > Desire > Persuasion > FOMO (Fear of Missing Out) > Open Loops > Specificity > Simplicity
- Teasing what's inside of what you're selling
- Keep the reader engaged with every word from start to finish
- Talk about different ways to get leads
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