Notes

Forward-looking - Trends within the Craft Beer Industry
Every day we are bombarded with changes. Sometimes the change is instantaneous, but most of the time it's a work in the process of being. However, not all of this change is brought on us by issues as laws or societal impact. A specific aspect of change is that it moves us towards "trends"; less immediate but nevertheless, the process of change. There are many factors that trigger change. beer and wine industries, too, respond to changes. Beers that are popular fashions today will definitely alter as taste perceptions and perceptions alter. Every change can contribute to a certain trend, or perhaps general trends.
Beer trends have been on the rise and are still in progress since the year 3100BC. We could say that craft beer is certainly this old. Based on the fact that prostitution is believed as the oldest occupation craft beer brewers may be the second-oldest profession.
It is possible to say that craft beers was born with home-brewed brewery owners. Many believe that the small brewery located situated in Sonoma, CA, (Albion Brewery) was the beginning of a recognizable micro movement. Based on how people react to beers, the argument can be stated that the industry began in the 1980's before becoming significant in the 1990's. The first brewpub opened in 1982. Without the commitment to high-end quality and innovative styles, the industry would probably not have expanded as quickly.
Today, beer trends are typically described as styles and types of beer. Take for instance the huge popularity of the IPA style, which is based on hops. (IPA's make up around 25% of craft beers sold.) One thing is for certain regardless of how minor the change may be today every change that occurs in a particular industry may ultimately lead to a change in the industry. Before the current craze for craft beers there was talk of beer losing its popularity among consumers. Wine or wine, according to some as the drink that people preferred. Today, beer is the beverage that is being embraced by Generation X and Millennials.
The Beer Store (a Canadian beer only retailer) does a fantastic job in defining the types and styles of beer in order to help consumers to understand the characteristics of different beers. It is interesting to note that inside "styles" there can be hundreds of variations within each style. These variations are usually determined on regional taste and flavors which originate from these regions.
Types
Ales-Brewed using high-quality yeast that is fermented at temperatures in the cellar the ales are more full-bodied, with notes of spice or fruit and a refreshingly fruity final. They are generally robust and complex, with various malt and fruit flavors (ales are available in a variety of varieties). They can be Bitters, Milds, Abbey Ales, Pale Ales, Nut Browns, etc.
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The word "lagers-lager" comes in it's German word lagern that is a reference to storing and is a method of storing over a period of time at near-freezing temperatures. It is refreshing and refreshing, with a smooth finish due to the longer maturation time and these are the most loved beer (this includes Pilsners).
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Stouts and Porter-Porters is an almost black, dark fruity-dry style of top fermentation. A porter, or ale, is made with a blend of malt that has been roasted to give flavor, aroma, and color. Stout can also be a black roast brew that is made through top fermentation.
Stouts that aren't as sweet in taste is characterized by a rich creamy head. It is colored and flavored by barley.
Malt-Sweeter flavor. Malts have hints of caramel and toffee as well as nuts. They can range from lighter or full-bodied.
STYLES
Amber is a very versatile beer. Amber beers are full-bodied with malty aromas, and the aroma of caramel. It could be ale or lager.
Blonde-Blonde ales are pale in appearance and generally clean, crisp and dry. They are dry with moderate to low bitterness and aroma of hops, and a hint of sugar from the malt.

Brown-Brown ale can be characterized by chocolate and caramel flavors. It might have a light citrus note or be strong malty, nutty or sweet according to the region of making.
Creamis a very light sweet, golden, sweet style of ale.
Dark-Dark ale is an British type of beer, which combines yeast, hops and a mix of malts. It's medium-brown in hue, with a soft scent of fruits and a robust malty taste. It's a wonderful instance of regional preferences in taste.
Fruit-Most fruit beers are ale. However, they generally don't have the ale flavor. To allow the fruit flavor to shine through, the taste of malt isn't overpowering while there's a moderate bitterness to the beer.
Golden- First created within the UK, Golden ales are straw-colored with a subtle hint of vanilla and citrus. It can also have stronger flavorings.
Honey is a full-bodied beer that has an incredibly smooth texture and a copper hue. Honey beers have a slight sweetness with caramel hints. They are not malty tasting.
India Pale Ale - A hoppier variant that pale ales. The original recipe was produced in England with added hops to make it through the long journey to British soldiers posted in India.
Light-Light in color , moderate in taste. Light beers have fewer calories or a lower alcohol percentage.
Lime-Light and has a fresh lime flavour. The lime's strength may vary from extremely mild to intense.
Pale-Pale Ale is a fruity , copper-colored. It is a product of England. Pale ales are strong beers which can be enjoyed alongside spicy foods.
Pilsner-Made from soft and neutral water. It tends to be golden-colored with dry, crisp, and slightly bitter taste. Pilsner is distinct from other lagers because of its distinct hop flavor.
Red-Red ales are dark brown or red in hue. They range from moderate to heavy in taste and have some caramel notes that are contrasted by the dominant hop flavor of the beer.
Strong-This is a broad term that refers to any beer that is more than 7percent ABV. Strong beers tend to be dark, but some are nearly black. The different styles include traditional ales, double-IPAs as well as barley wine.
Wheat-Light and easy drinking with little or no aftertaste. Wheat adds a pleasant flavor to the beer, and can sometimes be cloudy or hazy, with a few spice notes.

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