Notes

Hoardings for the site
What are hoardings?
Dulwich construction site hoardings
They provide public and construction workers with security and safety at construction sites. Hoardings are usually made of wood or metal. Furthermore, they are a fantastic way to advertise.

A site perimeter is usually marked by these barriers, which usually stand about 2 metres high. Thick, sturdy, and providing a barrier to make sure that no one gets into the site itself among all the dangerous tools and materials, they protect everyone from getting injured.

They also separate construction sites from the local environment. It is common for people to find construction sites unsightly and an eyesore. Hoardings provide a convenient facade to keep local ambience intact. Hoarding graphics add a unique and interesting look to the panels.

Why are hoardings important?
HS2 site hoardings
Several reasons make hoardings an essential part of the construction process. There are two broad categories of benefits that a hoarding offers the site (and the public) in terms of practical and physical benefits, as well as marketing and advertising opportunities:

Practical benefits

Hoardings are a legal requirement, because both urban and rural environments place a great deal of importance on worker and public safety. Check out our blog post explaining the rules and regulations that apply to hoardings for more information!

Essentially, hoardings serve the purpose of limiting the number of defined access points to construction sites. A large wooden panel provides protection for the construction site from prying eyes, dust and debris, and makes sure that the surrounding community is not negatively affected by an unsightly building site.

outdoor floor graphics offer many benefits, not just in terms of their physical functionality, but also as a means of advertising and branding. This can apply to the contractor who is responsible for the project, another party involved, or even a local company.

Hoardings can be used in this way in many different ways by contacting a print supplier and having them create a series of graphics. This will transform a hoarding from a simple barrier into an incredible piece of artwork.

Hoardings can be used in several different ways, including

Brand awareness
Hoarding graphics can boost brand awareness in a big way, regardless of the creative approach you take. For hoardings located in busy urban areas, on roadsides, or in other places where pedestrians or vehicles travel heavily, this is especially true.

The more people see your hoardings, the more chances you have for brand recognition. As a result of their size and striking design, hoarding graphics also make a lasting impression on viewers, since they have a greater visual impact than many other outdoor media.

Wayfinding signage
Hoardings can also be used as effective wayfinding signage in urban environments and places where foot traffic is high. In this way, local businesses can boost their visitation by informing potential customers where they are located.

A construction site could also provide alternative directions or information on other local points of interest to the public if the site obscures or obstructs a pathway they may have liked to use.

Local advertisingDrummond street hoardings
It's rare that local businesses will not want to advertise on hoardings, even if they do not utilize wayfinding signs. There can be a lot of competition for space on city billboards, and with the increase in digital OOH (out of home) advertising, many ads are only displayed for a few seconds.

An investment in hoardings usually lasts the duration of the construction project. Passers-by see them 24 hours a day, seven days a week, and the price is inexpensive. You can find great marketing success by renting hoarding space to local businesses.

Community engagement
Ad hoardings can also offer excellent opportunities for community engagement, which can be a great way to enhance the reputation of brands. Essentially, this means minimizing the impact a construction site is having on a local environment through hoarding graphics.

The hoarding could, for instance, have designs that reflect or complement the areas where the site is located to minimize its visual impact. You can learn more about the way hoardings can engage local communities in this article.

What are hoardings made of?
Metal or timber are typically used as materials for hoardings. In general, wooden panels are more popular since they tend to be more cost-effective, easier to install, and more convenient. Hoarding graphics are, however, printed/installed onto separate panels and then attached to the hoardings.

How big are hoardings?
A hoarding is typically 24 metres tall (about 8 feet). It is necessary for site hoardings to meet safety and security criteria, which includes stipulations on their size. It is because they must be large and sturdy enough to remain firm in heavy winds as well as in collisions with pedestrians and vehicles.
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