Notes

How To Use Google Keyword Planner For Your Ads
Google Keyword Planner is a complementary tool from Google that helps you choose the keywords your business should target.

It works very simply

Search the Keyword Planner for words and phrases related to your business. Then you’ll get information about those keywords, such as how often they’re searched for.

You’ll also get suggestions for forbidding you should place on the keyword and learn how competitive specific keywords are.

You can then make better decisions for your Google Ads campaign based on this.

The first steps are simple.

Step 1: Visit The Keyword Planner
Go to the Google Keyword Planner website and click Go to Keyword Planner in the middle.

Ensure you are logged right into your Google account. Then click on the New Google Ads account in the middle of the page.

Confirm that your business information is correct by selecting your country, time zone, and currency on the next page. If everything looks good, click Submit. You will then be rerouted to a page with congratulations. Click Explore your campaign.

Step 2: Go To Google Keyword Planner
Will now take you to the dashboard of your Google Ads campaign. From the top menu, click Tools & Settings. Then click on Keyword Planner.

To find new keywords, use the Discover New Keywords tool. With this tool, you can search for relevant keywords and create a list of ideas for new keywords you could target. You will then be rerouted to the Google Keyword Planner. Let’s look at an example: Imagine you run a running shoe business. You might want to search keywords around running shoes and running training. Your keywords might look something like this:

When you click ”Get Results,” you’ll get a list of your keywords and the following information about them:

Average monthly searches
Competition
Percentage of ad views
Top-of-page bid (low range)
Top-of-page bid (high range)
Will also be present you with a list of suggested keywords.

There you have it. Here’s how to get started with the Google Keyword Planner.

How To Advertise On Google (Advanced Method)
Here you will find the more practical method of creating a Google Ad.

Note: This method assumes that you have already entered your payment information into Google Ads. Go to your Google Ads dashboard and click Tools & Settings if you haven’t already.

Under Billing, click Settings. There you can establish your payment information.

Step 1: Define Your Goals
First, go to the Google Ads home page. From there, click the Start Now button in the middle of the page or the upper right corner.

When you are redirected to your dashboard, click + New Campaign. Next, you will need to select your campaign goal. Choosing this goal tells Google what type of audience you want to target and how you will receive your bid money.

Once you have selected your target, a window will appear to select your campaign type. The options are:

Search
Display
Shopping
Video
Intelligent
Discovery
Depending on which kind of campaign you choose, the approach changes. However, the general steps remain the same.

Choose your campaign type, enter the specific information Google asks for that type, and then click Next.


Step 2: Choose Your Targeting And Budget
We’ll opt for a search campaign to generate leads in this example.

Here you can select the networks where you want your ad to appear. You can also select the location, languages, and audiences you want your ad to appear to.

You might think that the larger the radius, the more orders you’ll get, but that’s not necessarily the case. The more clearly and uniquely you define your target audience, the more leads and conversions you will be able to achieve. It’s paradoxical, but the smaller the net you cast, the more fish you will catch.

It also makes sense to choose a smaller area if your business is primarily based in one city. For example, if you offer physical products or retail in Chicago, you probably shouldn’t include Los Angeles in your target area.

To find more information on this topic, see our article finding your target market. You can enter your ad campaign’s actual bids and budgets in the next section. Enter the desired budget and the type of bids you are aiming for.

In the last section, you can insert ad extensions. These additional texts can add to your ad to make it even better.

When you are done with this page, click Save and Next.



Step 3: Set Up The Advertisement Group
An advertisement group is a group of ads that share the same themes and goals. For example, you might have multiple running shoes and running training ads. In this case, you should create an ad group for ”running.”

Add your keywords or enter your website URL, and Google will serve them for you. Once you’ve added the keywords you want for this ad group, click Save and Next at the bottom.



Step 4: Design Your Ad
Now it’s time to create your ad. This section can create both the headline and the ad’s description. It is all made even easier by the ad preview on the right. There you can preview your ad on mobile, desktop, and display.

Once you’ve produced your ad, click Done and Create Next Ad if you want to add another ad to your ad group. Otherwise, click Done.

Step 5: Review And Publish
On the next page, you can evaluate your ad campaign. Make sure that all the issues are fixed. If everything looks good, click Publish. Voila! You’ve just produced a Google ad campaign!

How To Track Your Google Advertisement With Google Analytics
The only difference between spin and science is writing it down. The same is true for marketing. If you don’t track and analyze your Google ad campaign, you’ll get little benefit from it.

By analyzing your data, you will learn what changes you need to make to your future campaigns to make them more successful. It would be best to link your Google ads to Google Analytics to do this.

If you haven’t established Google Analytics yet, here’s how to set it up in just five easy steps.

Then, follow the steps below from Google to link the two services:

Go to your Google Ads account.
Click on the Tools menu.
Under Setup, click Linked accounts.
Under Google Analytics, click Details.
You can now check out the Google Analytics websites that you can access. You want to link to Google Ads on the website, click the Set uplink.

From here, you can link the Google Analytics view of your website.

Click Save

You can now view essential metrics such as cost and click data from your Google Ads in Analytics. It is crucial for determining future campaign adjustments and measuring the success of your current campaigns.

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