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The data can be used to predict customers' buying habits and adjust costs/add deals accordingly.
There is a risk with storing such a large amount of data. It is expensive to take up so much space and the company has an obligation uner GDPR and the data protection act to store the data securely. This can be costly to the company.
A multitude
2. i)Data mining is the harvesting a processing of large amounts of data for analysis
ii)it could collect data about the demographic of customers buying specific groups of products. They could make use of this information to tailor these products more so to the market at hand
data could be collected about what time of day most sales occur at. If there is a period of time where there are a lot of sales, more computing power could be designated to ensure the online system runs smoothly
3. Data mining programmes use pattern matching to compare relationships in large data sets that may not be immediately clear.
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