Notes

What Could be the Relevance of Engineering?
"Engineering in the long-run is irrelevant" ;.That is exactly what a client of mine told me when I built a speech to him about a new product. I had been referring to the product's functions and benefits and outlined "state-of-the-art technology" or something to that particular influence, as you of them. That's when he built his statement. I realized later he was appropriate, at least within the situation of how I used "Technology" in my own presentation. But I started thinking about whether he could possibly be proper in different contexts as well.

What is Engineering?

Merriam-Webster defines it as:

1

a: the practical request of knowledge specially in a particular place: engineering 2

w: a potential written by the realistic software of knowledge



2

: a method of achieving a job especially using specialized procedures, techniques, or knowledge

3

: the specialized facets of a particular subject of project

Wikipedia identifies it as:

Engineering (from Greek τÎχνη, techne, "artwork, talent, cunning of hand"; and -λογία, -logia[1]) may be the creating, adjustment, usage, and understanding of tools, products, methods, projects, techniques, and ways of company, to be able to resolve a challenge, increase a preexisting solution to a problem, achieve a target, handle an used input/output connection or perform unique function. Additionally, it may refer to the assortment of such resources, including machinery, alterations, arrangements and procedures. Systems considerably affect human as well as other pet species' ability to manage and adjust for their organic environments. The term can both be used usually or to particular areas: examples contain structure engineering, medical technology, and data technology.

Equally definitions revolve about the same - application and usage.

Technology is an enabler

Lots of people mistakenly believe it is engineering which pushes innovation. However from the definitions above, that is actually perhaps not the case. It is possibility which becomes development and engineering which permits innovation. Consider mega888 Construct a much better mousetrap" example shown in many company schools. You might have the engineering to create a better mousetrap, but if you have number rodents or the old mousetrap is useful, there's no possibility and then your technology to construct a better one becomes irrelevant. On the other hand, if you should be overrun with rodents then your possibility exists to innovate a product using your technology.

Yet another example, one with which I'm intimately familiar, are gadgets start-up companies. I've been connected with equally those who prevailed and those that failed. Each possessed special major edge technologies. The huge difference was opportunity. Those who failed could not discover the ability to develop a important creativity utilizing their technology. In reality to survive, these companies had to morph frequently into anything totally different and if they certainly were fortunate they may make the most of derivatives of the unique technology. More frequently than not, the first technology wound up in the scrap heap. Engineering, ergo, can be an enabler whose supreme price proposition is to produce changes to our lives. In order to be appropriate, it needs to be utilized to generate inventions that are driven by opportunity.

Technology as a aggressive gain?

Several businesses record a engineering as you of their competitive advantages. Is that valid? Sometimes sure, but In most cases no.

Engineering advances along two paths - an major way and a innovative path.

A progressive technology is the one that permits new industries or permits solutions to problems which were formerly maybe not possible. Semiconductor technology is a great example. Not just achieved it spawn new industries and services and products, but it spawned different innovative systems - transistor technology, incorporated enterprise engineering, microprocessor technology. All which offer lots of the products and services and solutions we eat today. But is semiconductor engineering a aggressive gain? Looking at the amount of semiconductor firms that occur today (with new people creating every day), I'n claim not. How about microprocessor technology? Again, no. Lots of microprocessor companies out there. Think about quad core microprocessor technology? Maybe not as many organizations, but you've Intel, AMD, ARM, and a host of companies building custom quad primary processors (Apple, Samsung, Qualcomm, etc). Therefore again, not much of a aggressive advantage. Competition from competitive systems and quick access to IP mitigates the perceived competitive advantage of any unique technology. Android compared to iOS is an excellent example of how this works. Both systems are derivatives of UNIX. Apple used their engineering to add iOS and gained an early industry advantage. Nevertheless, Google, applying their variant of Unix (a competitive technology), trapped somewhat quickly. The reasons for this lay perhaps not in the underlying engineering, however in how the products produced possible by those systems were produced to advertise (free vs. walled backyard, etc.) and the variations in the strategic ideas of each company.

Major engineering is the one which incrementally builds upon the base innovative technology. But by it's really nature, the small modify now is easier for a opponent to match or leapfrog. Take for example instant phone technology. Company V presented 4G products ahead of Business A and while it may have had a brief expression gain, as soon as Organization A presented their 4G items, the advantage because of technology disappeared. The customer went back to selecting Organization A or Organization V predicated on value, support, insurance, whatsoever, although not based on technology. Hence technology could have been appropriate in the temporary, in the long run, became irrelevant.
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