Notes

<img loading="lazy" alt="Case Study Writer Spotlight Video" src="https://i.ytimg.com/vi/i9onn-3rmVE/hq720.jpg" style="clear:both; float:left; padding:10px 10px 10px 0px;border:0px; max-width: 325px;">Getting traffic, sustaining traffic, and creating content material they arrive back for-and conserving that cycle thriving for years-is tough work. Yet that is one thing we’ve been able to realize successfully, day in and day out, at Express Writers. We’re a content material writing company that does what we do finest for ourselves, before we promote it to others-creating profitable online content that brings income, markets a enterprise, and informs and helps an audience. 1 source of all our leads, marketing, and revenue. We’ve focused on creating content without a thought to a gross sales funnel: and we’ve never paid a penny to promote our services on Google. You heard that proper. We’ve by no means, once, invested in PPC. Instead, we’ve simply targeted on writing and publishing helpful, excellent content, on our site, constantly. Consistent visitor blogging. Making a Twitter presence that rocks out organically. Call me crazy, untypical, you-name-it… ’s worked for us-extraordinarily properly.
I’m about to reveal all of it to you, in a case study I sat all the way down to create throughout a five-week span. Our main type of selling is the actual service we promote: nicely-written, partaking, optimized online content. And for the primary time, I’m pulling back the curtain in a significant case study the place we’ll reveal exactly the place we stand with content material, how we fare in opposition to our greatest competitors, and much more. What does our organic online presence seem like vs. A 5-year-previous firm (launched May 2011), we outrank our main competitors on average by 5% on Google. We’ve climbed to over 4,a hundred total keyword rankings in Google. Our estimated value of site visitors and rankings is at $13,200 (what we’ve have to spend to realize these rankings via sponsored ads). Don’t worry about that dip in visitors. Back to our competitors. Here’s what a real-life take a look at our keywords vs. Overall, at first look it appears like there is an especially oversaturated market in case you Google “writing agencies,” however just a few are value actually evaluating ourselves to.

Our funding: We now have zero buyers. We don’t have a penny in outdoors funding. Yet we’re doing huge things. I began Express Writers in May 2011 with a pocket investment of $75. It was a five-minute business concept born from an enormous load of non-public freelance writing I didn’t want to show away. I realized tips on how to code my first web site; right this moment, Josh McCoy leads our branding, building, and all our new upcoming growth has been personally funded by ourselves. And with none exterior funding, we’re launching a custom-constructed, 200% more environment friendly Content Shop that we’ve developed from scratch-popping out finish of 2016/early 2017. Hand-in-hand with this would be the launch of custom author workforce room programs we’ve constructed as well. Get on the notification list for the upcoming launch! And Josh is knee-deep in launching a boon to all content material creators, Copyfind, which is able to offer the deepest content material checking search for originality that’s on the net.

Get on that notification list here! Yes, we've got so much about to launch. Today, we serve greater than 1,000 purchasers worldwide, and we easily handle 300 pages in a given week. And we outshine most of our competitors’ high quality due to a very private, one-on-one mentoring setting we’ve given our writers-and due to incredibly devoted, uniquely certified specialists I’ve been in a position to hire for our administration staff. I won’t lie: to stay personally funded, I’ve put in lots of an 80-hour work week on my half, and invested 65% to 100% sometimes of our internet profits from the company again in. It’s been onerous to search out good folks, but thankfully, at present I have simply those folks. It’s all been definitely worth the intensive exhausting work to see development occur this way. Organically, from onerous work, without a huge million-greenback checking account solely answerable for and behind the growth-as is the reality with many, many other VC corporations.


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How does our content perform? Now we have over 785 printed blogs on our site, with the primary one published stay on our WordPress site in September 2012. The typical word depend of every is 1,500 (with the highest blogs at 3,seven-hundred phrases, and the bottom around 500-we’ve actually been working on including extra content to the shorter ones now). Our two most-shared posts are a blog printed in December 2015, on how you can do a website audit-coming in at 1k shares. But I don’t suppose shares imply all the pieces! best case study writers , lead, and conversions that subsequently occur from our natural rankings usher in 90% of our company revenue. That’s proper. That’s a six-determine gross yearly quantity. The opposite revenue is introduced in through cold lead outreach, a singular strategy I’ll be unveiling quickly in another visitor blog. We’ve seen 5-figure purchasers (together with huge brands) walk in by means of our door of natural rankings in Google; we’ve created consumer relationships by natural connections on social media, and have seen 4-determine consumer conversions are available with out gross sales stress from these that have learn my visitor blog content.

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