Notes

What Is the Relevance of Engineering?
"Engineering in the long-run is irrelevant" ;.That's exactly what a customer of quarry said when I made a presentation to him about a new product. I have been discussing the product's characteristics and advantages and outlined "state-of-the-art technology" or something compared to that influence, as you of them. That is when he made his statement. I understood later he was correct, at least within the situation of how I applied "Technology" in my own presentation. But I started contemplating whether he could be proper in other contexts as well.

What is Technology?

Merriam-Webster identifies it as:

1

a: the useful request of information especially in a specific place: design 2

b: a capacity given by the practical application of understanding



2

: a method of completing an activity specially applying specialized techniques, strategies, or information

3

: the particular facets of a particular subject of project

Wikipedia describes it as:

Engineering (from Greek τÎχνη, techne, "artwork, ability, shrewd of hand"; and -λογία, -logia[1]) may be the creating, change, utilization, and understanding of resources, machines, methods, products, methods, and ways of firm, to be able to solve a problem, increase a preexisting treatment for an issue, achieve an objective, handle an used input/output relation or execute a certain function. Additionally, it may make reference to the assortment of such instruments, including equipment, modifications, arrangements and procedures. istilah jual beli investasi saham influence human as well as different pet species' ability to control and change to their natural environments. The definition of may either be used usually or to certain places: cases include structure technology, medical technology, and information technology.

Equally descriptions revolve about the same thing - request and usage.

Engineering is an enabler

Lots of people wrongly still find it engineering which pushes innovation. However from the descriptions over, that is obviously perhaps not the case. It is possibility which describes innovation and engineering which allows innovation. Think of the basic "Construct an improved mousetrap" case taught in most business schools. You may have the technology to build an improved mousetrap, but if you have no rodents or the previous mousetrap is effective, there's number opportunity and then the engineering to construct a better one becomes irrelevant. On one other give, if you should be overrun with rodents then a possibility exists to innovate an item using your technology.

Another case, one with which I'm intimately common, are consumer electronics startup companies. I've been related to equally the ones that prevailed and those who failed. Each possessed distinctive leading edge technologies. The huge difference was opportunity. Those who unsuccessful could not find the opportunity to produce a significant creativity using their technology. Actually to survive, these organizations had to morph frequently in to anything completely different and if these were happy they may make the most of derivatives of these unique technology. More regularly than not, the first engineering injure up in the scrap heap. Technology, thus, is definitely an enabler whose supreme value proposition is to make improvements to our lives. To be able to be appropriate, it needs to be utilized to generate improvements that are pushed by opportunity.

Engineering as a competitive gain?

Many organizations list a technology as one of their competitive advantages. Is this valid? In some instances sure, but Typically no.

Technology grows along two routes - an transformative way and a innovative path.

A innovative engineering is one which helps new industries or enables methods to issues which were previously perhaps not possible. Semiconductor engineering is an excellent example. Not just did it spawn new industries and products, but it spawned different progressive systems - transistor technology, incorporated world engineering, microprocessor technology. All which give many of the items and companies we eat today. But is semiconductor engineering a competitive gain? Taking a look at the number of semiconductor firms that exist nowadays (with new people forming every day), I'd say not. What about microprocessor technology? Again, no. Lots of microprocessor organizations out there. How about quad key microprocessor technology? Perhaps not as numerous organizations, but you've Intel, AMD, ARM, and a bunch of businesses building custom quad primary processors (Apple, Samsung, Qualcomm, etc). So again, little of a aggressive advantage. Competition from competitive technologies and comfortable access to IP mitigates the observed aggressive benefit of any unique technology. Android vs iOS is a good exemplory instance of how this works. Both operating systems are derivatives of UNIX. Apple applied their engineering to present iOS and acquired an earlier market advantage. Nevertheless, Google, employing their version of Unix (a competitive technology), trapped somewhat quickly. The reasons because of this lie not in the main engineering, however in how the merchandise produced probable by those systems were produced to promote (free vs. walled garden, etc.) and the variations in the proper visions of every company.

Transformative technology is one which incrementally builds upon the base innovative technology. But by it's very character, the step-by-step modify is simpler for a competition to match or leapfrog. Get like wireless phone technology. Business V introduced 4G services and products just before Organization A and while it could experienced a quick expression gain, as soon as Organization A introduced their 4G products and services, the bonus due to engineering disappeared. The customer went back to picking Business A or Business V predicated on cost, support, protection, whatever, however not based on technology. Therefore technology may have been applicable in the short-term, however in the future, became irrelevant.
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