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Incentive Marketing for eCommerce Businesses
One of the most popular types of incentive marketing is the referral program. By offering rewards to your customers for recommending your business to friends and family, you increase your chances of generating more sales. Referrals are already interested in your products and services. They are the perfect opportunity to offer them a monetary bonus for recommending your business. If you want to maximize your referral program, consider offering a product-specific reward as well. You'll be surprised at how many people actually take advantage of this type of marketing.

Digital rewards are preferred means of incentivizing engagement

Using a digital incentive program offers a range of benefits for brand and consumer alike. Consumers today prefer instant gratification and flexible spending options over other forms of rewards. In fact, 78 percent of Americans say they prefer digital rewards over traditional mail-in rewards. A study by Blackhawk Network, in partnership with Mastercard, revealed that digital incentives were the most preferred means of incentivizing engagement among younger people and mobile-minded Americans. Almost 63% of Americans now work from home, so using digital incentives to motivate remote workers is an increasingly popular strategy for brands and marketers.

Incentives for mobile use are particularly effective in driving engagement. Mobile technology allows shoppers to interact with brands at any time and place. It enables seamless payment, points accumulation, coupon scanning, receipt-based purchase validation, and social interaction. Brands that actively seek digital rewards for their mobile-based loyalty programs will be well received by consumers. In addition, users will likely feel appreciated for their loyal shopping habits.

Digital rewards are more effective in driving engagement, as they are easier to implement and scale. Digital platforms can provide gift cards to users anywhere in the world, making digital incentive programs a superior option for businesses. Additionally, digital rewards are more efficient to manage and scale, as robust platforms are available to provide delivery, analytics, and curation. And because they are available immediately, digital rewards are a cost-effective way to drive customer engagement and loyalty.

Lead generation incentives are popular

Incentives for lead generation should reflect the role of digital channels in the sales process. For example, a sales rep's efforts during a post-lead qualification process could be recognized as a reason a customer engaged with the sales team. This could include an automated targeted email series, a free gift card, or a trip to an exotic location. However, omnichannel incentives can be tricky to implement, so consider the role of each channel in the overall process before choosing an incentive program.

Incentives for lead generation should be designed to solve a visitor's problem or to hit their pain points hard. It is often difficult to achieve lead generation by offering a freebie without a relevant incentive, and most visitors need a specific incentive to opt-in. Once you have the right incentive in place, you'll be able to energize your bottom line in no time. Here are some ways to implement a lead-generating incentive.

Firstly, your product should be compelling. If you have a compelling product that solves the pain points of your target audience, visitors will happily provide their contact information without the need for an incentive. It's best to present your product in the best possible way through a sales page or landing page. A good landing page should educate prospective customers on your product, as well as promote it to their peers. You should also optimize your landing page to make the most of it.

Amazon Prime is the highest-profile example of this kind of marketing incentive

Incentives are a proven way to keep customers engaged. Amazon Prime is a prime example of incentive marketing. Customers who join this program enjoy many exclusive benefits. They can get their orders delivered faster, receive Kindle books, and even have digital photos stored. Because the company has hundreds of billions of dollars, it can afford to offer customers these premium features. 99% of eCommerce businesses can't afford this level of service.
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