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Boosting Your Search Engine Rankings - Local SEO Training Will Help Your Website Get Higher Search Engine Rankings
Are you interested in taking a local SEO course? For over 17 years, Greg is currently doing Local SEO for companies in various verticals to increase their online presence in local search engines. In this free brief course, he will teach you his specialty: Local SEO to help bring your company to the very top of the local search engine map and listings. Along with learning how to optimize your web pages to rank well for specific key phrases, you'll learn how to use Google places, videos, social media marketing, and other tools to drive local organic traffic to your site while increasing your brand's local reach.

This is a basic lesson in Local SEO. You may have heard this before, but it's worth repeating. There are three main components to a successful Local SEO strategy. These components are: keyword research, creating quality local content, and optimizing your web pages for local SEO. This lesson will cover the first two components in great detail.

You may already know that the best place to do keyword research is on Google's website. Google Keyword Tool is the starting point for many local SEO efforts. Here you will find an easy to use page that will help you discover which keywords are most targeted by other local seo efforts. You can then investigate those same keywords within your own website to see if there are any competitive strategies that you can use. For example, if you own a pet grooming service, you may want to investigate how pet owners are searching for services like these. You can also run similar searches on any of the major search engines to see how specific keywords appear.

Creating high quality content is a topic in which we'll discuss another of the main strategies for getting good local search rankings. In the previous lesson we introduced local citations, and there are two ways that this can help you rank better on Google. One way is by having high quality links from authoritative sites that have local search rankings themselves. The second way is by having your own local citations.

A local SEO lesson that really shows the value of having your own local citations is the next lesson. In this lesson we look at what are called authority links, and how they can help you get a higher local SEO ranking factors. An article is considered an authority link when it passes the three following standards: It should contain at least one well written sentence, it should be grammatically correct, and it should be relevant to the topic area. If the above criteria are met, then your link has passed the "link juice" test, which is a fancy way of saying that it provides valuable information to users.

Now let's take a look at some other ranking factors that are included in this lesson. We'll cover local citations, key benefits to using them, and how you can easily set up your own links to benefit as well. With these lessons you have learned how to use local citations to increase your Google ranking. With this knowledge you are ready to start using local SEO and start seeing the real benefits to be had.

Let's take a look at a little more in depth and look at why this is such a great way to rank better. If you are like most online businesses, you know that it takes time to build traffic to your website. When you include in-depth training in your local SEO course you will be able to instruct your prospects on these very things. Your in-depth training course will show them how to write a great sales copy that attracts your customers, how to optimize their websites, and how to create local PPC ads. You will also be showing them the best methods for generating traffic to your website, and how to drive highly targeted prospects to your offer.

These are just some of the benefits that local businesses stand to gain from in-depth local knowledge. This is another great way for digital marketing companies to provide local businesses with an advantage over their competition. If you are looking for a great way to improve your rankings on search engine results, consider taking a course in digital marketing and improving your Google rankings. With these tools and the knowledge gained from your course you will notice major differences in your rankings.
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