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With the complete investment of one hundred million lbs, the multinational sports giant Adidas turns into a single of the largest sponsors of the 2012 London Olympics. But as the greatest sponsor of London Olympics, Adidas's factories in Cambodia was found to be "sweatshop", the workers earned only $15 a week.
And then, Adidas refused to positively describe the difficulty. When asked about a significant queries about the certain cash and expected rewards of the Olympics by the reporters from , the related respondents in Adidas PRD just admitted that "The Olympic Video games is promotion method in marketing Adidas, which is the greatest chance for Adidas to present its essence in this Essential competitors - to aid the players to show their bet side in rivaling." Which didn't tell the reality but prevaricated the press.
As the reporters from Traders recognized, this big sports brand which has about decades of sponsorship with Olympics once suffered a lot in 2008 Beijing Olympic Video games when it was in the high morale, lastly ended up with the torture of inventory.
Back to this year's London Olympics, the scenario was so similar. Adidas nonetheless chooses the official channels, according to its accountable officers introduced to the reporters of the Traders, not only does Adidas provides equipments for all of the British's, but also it is the official companion of yet another ten countries' Olympic committees such as Australia, France, Germany, it completely sponsors 25 for all of the 26 sports activities products in the Olympic Games. But Nike is still "also stingy to pull out a hair" on the International Olympic Committee and the London Olympic Organizing Committee, which focuses much more on the Olympic stars and advertisement.
"In 2008, Adidas is going to grow to be the largest sports brand in China in 2010, Adidas is going to grow to be Asia's biggest sports brand." We nonetheless remember the release of heroic utterance by Herbert Heiner, the chief and CEO of Adidas Group said in an interview the evening just before 2008 Beijing Olympic Video games
Nonetheless, it proves that Adidas did not win the champion in Chinese market as anticipated before, not only did it was surpassed by Li Ning in that yr but also it is beneath the certainly beneficial position of the nearby brand names like Anta, Peak, and XTEP.
http://worldzine.org/famous-bingo-players/ "Circumstance in this year is various from that of the Beijing Olympic Games, but Adidas nevertheless encounter risk in the London Olympic Video games since it has been developing at the single digit and the European audiences don't hold a higher passion than 2008 Beijing Olympic Video games, it's challenging to summon up their enthusiasm in this kind of competitors permanently in direction of buying what is a lot more, the European financial is at a slump, the Olympic marketing might bring reduce income for Adidas than before." Said Zhang Qing, in the interview by reporters of the Traders.
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