Notes

The way it interacts on TikTok and how it has so much popularity


TikTok is a short video sharing application that allows users create and share 15 second videos on any topic.
TikTok has a separate app for the Chinese market, known as Duyin, which has over 300 million monthly active users. The logo of the new app is a combination of the logo of Musical.ly and Duyin.
What is the difference with Musical.ly
The TikTok app is based on exactly the same term of short video, but its scope is considerably more broad and, unlike Musical.ly, it does not focus solely on music playback.
The TikTok app offers users a extensive range of sounds and song clips, as well as the ability to add special and filters. It is also possible to add directly videos created on the phone.
In September, TikTok the Reactions feature, which allows users record and share their reactions to videos. TikTok also added a digital wellness feature that informs users when they spend more than two hours on the app.
The new app bills itself as a social network for video sharing. TikTok users can create a huge variety of videos, such as challenges, dance videos, magic tricks and entertaining videos. The primary difference between Musical.ly and Tik Tok is that Tik Tok has a considerably more broad scope for video creation.
In what manner the popularity was born
Since its launch, the popularity of the TikTok application has grown tremendously. In the month of October of 2018, it was the most downloaded photographs and videos app in the Apple Store worldwide. The app has over five hundred million monthly active users, with United States being the most popular country, w here it has been downloaded over eighty million times.
The primary reasons for the increase in popularity of the TikTok app are as follows:
Celebrity endorsements.
The app is employed by multiple celebrities, such as Jimmy Fallon, who have contributed to its popularity. The app has paid collaborations with several celebrities from different regions, who promote the app to local audiences.
Jimmy Fallon's interest in the app sprouted naturally, but the app tapped into it announcer himself TV accepted the challenge to start the trend.
The Tik Tok app also established essential partnerships in other regions. When the app was launched in the Japanese country, it brought with it celebrities such as Kinoshita Yukina, Kyary Pamyu Pamyu and Watanabe Naomi. In Thailand, TikTok worked with social media star Kaykai Salaider and in India with Aashika Bhatia.
Partnerships with knowns

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