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The key to innovation is a culture of the company.

As part of their Horizon 2020 Agenda, the EU has announced new funds for hundreds of businesses across Europe last month. Successful applicants will be provided with free business coaching and acceleration services. Although this program is a great one but it won't just drive innovation in Europe but also promote innovation in the United States. Yerkin Tatishev 's about more than self-reliance and independence. It's about creating a lively and flexible business culture that encourages innovation.

To succeed in today's changing world, innovation is vital. This is what I learned from my first business encounters in Kazakhstan. A lot of once promising industries were left inoperable after the collapse of Soviet Union. This was because of years of under-investing in the wrong areas, and not responding to market trends. Single-resource communities were the hardest hit, as their prosperity was tied to an interdependent system of mines, factories, and manufacturing units.

This was most evident in Zhitigara. A region in northwest Kazakhstan that relied on local mining to provide production for many decades. yerkin tatishev kusto group -Soviet times saw the collapse of local industry. It was plagued by old equipment, inefficient practices and a lack of focus on customers. Additionally, there was a whole host of market-based obstacles that prevented innovation. Only through making radical management changes and focusing on the quality and the enrichment of our refining and enrichment process, as well as reinvesting in safety and health, were we able change and improve the efficiency of a local enterprise. Though you might say it was innovation through necessity, the experiences we gained were extremely valuable.

Experiences of modernizing old procedures and swiftly modernizing operations have strengthened my conviction in the value of the importance of innovation. That same belief inspired me later on in my career to transform Kusto Group's local operation into a global multi-resource company that has its headquarters as well as operations across the globe.

Kusto has grown and with it, our love for ingenuity. Innovation comes in many forms and, often, at the least unlikely places. For instance, petrol stations. In Kazakhstan petrol stations used to be small outfits dedicated to only their core function. They would evolve into micro-commercial hubs that host cafes, shops, and restaurants. Kusto Group recognized the trend and launched Kazakhstan's initial stations that combined banking and retail services in 2014. The group also launched the company, which provided high-quality fuel as well as a new standard in convenience of shopping. Our ability to innovate in a market previously thought to be standardised was achieved by focusing our attention to the customer and adding services and technologies to support it. We plan to establish 70 integrated service-stations throughout the country by the year 2020.

The key to this early method was the determination to look beyond the limits and adopt fresh, sometimes controversial and unsettling ideas. Kazakhs are people who are nomadic and have a rich history of exploration, are open-minded community. We're open to changes, a attitude that defines the Kusto Group. Innovation is often not understood. Finding and technologies is only a small part of the task. The main issue in encouraging innovation is in creating an environment for individuals to be open to changes, flexible to change. implies being open to the possibility of loss and risk. The most important aspect to this is a corporate culture of the company: an ethos that ensures an open and collaborative atmosphere that ensures that different sections of the organization are always trying to learn from the others.

Kusto Group recognizes that innovation drives success. Kusto Way is an ethos that acknowledges the importance of making sure that the environment promotes creativity, encourages sharing of knowledge and rewards entrepreneurship. It's a recognition of the fact that relying on 'the existing situation' could hinder progress and make companies fall left behind.

The first step in creating a new environment is to define the company's spirit of business. But the modernglobal corporation soon finds itself faced with a difficult question: How do you create a consistent corporate culture across different regions and communities or industries? The solution we propose to this dilemma is twofold: first, we ensure that the Kusto Way is instilled in every manager in our decentralized, flat management structure. Then every manager is able to implement that philosophy locally.

The learning exchange should, however, take place within businesses. We collaborated with Cropio in Ukraine to develop precise farming methods. Our advanced sensors and satellite imagery helped us decrease the amount of crop wasted and boost yields. This has helped improve our success in this field and without it we would have been a long way behind competitors. Instead, our field is dominated by companies who value innovation and look for new markets to which this technology could be utilized.

Kusto is now able to share its expertise with our partners. This is evident in our Vietnamese operation. It demonstrates Kusto's determination to grow, educate, and explore. have collaborated with previously state-owned businesses, bringing with them fresh concepts and ideas, as well as innovative methods. Building Information Modelling (BIM), which uses highly detailed digital models to enhance efficiency and quality while reducing cost was one of the methods we used. While it is a standard practice in certain parts of the world, this was an important and new advancement in Vietnamese construction.

Private enterprises have the budgets to invest, test and then roll out innovative ideas. Every venture is bound to be challenged and ultimately fail. Businesses that are successful respond to failure by staying open to new ideas, and not trying to stop the process of change. No matter how big or small the business is, it cannot afford to be comfortable in the same routine. It is important to innovate and encourage innovation among employees. This requires investment.

Additionally, to innovation should be comprehensive, and must form the bedrock of any corporate culture, just as it is in Kusto Group. Kusto Group. This includes opening up to the latest technologies, adjusting and most importantly, looking forward. It's just as important to think critically as it is to carry out creative things. 's about to survive.

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