Notes

Small Business Social Media Strategy 101

<p>With everything going towards digitalization, social media plays an important role in the growth of the business industry. For small businesses, growth and exposure are crucial aspects when you are starting because they can help you drive your first sales. This is why business owners should possess the apt knowledge of how they can devise an effective social media strategy in line with their long-term and short-term business goals.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<p>We are giving you tips on how you can develop your business's social media marketing that will give you the results that you want.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<h3><strong>1. Distinguish your platform and target audience</strong></h3>
<br>
<br>
<p>The number of social media platforms available is vast and sometimes, not every platform is suitable for your business growth. This is where your knowledge of your target audience comes in. Study where the majority of your target market is on the internet and penetrate that platform.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<p>The most common social networking sites businesses use are Facebook, Twitter, and Instagram, where content can be crossposted, depending on the social media strategy you would like to implement. The nice thing about these three is that, apart from being the most popular ones, they are free and easy to use, especially for beginners. They also have an immense reach online.</p>
<br>
<br>
<img width="382" src="https://www.digitalowl.in/wp-content/uploads/2020/09/6-mistakes-1-1.png">
<br>
<p>&nbsp;</p>
<br>
<br>
<h3><strong>2. Compose a rough draft of your social media plan</strong></h3>
<br>
<br>
<p>Creating accounts on social media is not the end game for your social media marketing, it’s just the start. Now that you have these accounts, you may now start expanding your plans for this. List down all the types of content you are thinking of releasing for the first month or quarter of your social platforms. Identify your main and secondary target markets. Look up how other businesses in your industry do their own social media marketing and learn from there. More In-Depth are endless when it comes to social media strategy.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<h3><strong>3. Utilize every social media feature </strong></h3>
<br>
<br>
<p>Each social platform has something special to offer to its users. Take advantage of these features to try and test the waters of your digital market. Update your followers through Facebook or Instagram stories, engage with them through video content, and ask your audience through static posts. There are a lot of things you can play around with to retain your audience’s interest and gain more followers as well.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<h3><strong>4. Set a consistent schedule for your posts</strong></h3>
<br>
<br>
<p>This is something you must learn when it comes to social media marketing. Having a consistent schedule with your posts not only can give a recall to your audience but it is also a smart move because you can save time. You can create your content in advance and then schedule them ahead of time. This allows you more time to manage your business, both online and offline.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<h3><strong>5. Research</strong></h3>
<br>
<br>
<p>Do not forget your homework when it comes to social media strategy. The key to success here is to research as much as you can because social media, the market, and the audience keep on expanding and changing from time to time. Your business should be able to adapt to changes and trends as quickly as possible.</p>
<br>
<br>
<p>&nbsp;</p>
<br>
<br>
<p>Ready to start with your social media marketing journey? Contact us and let’s discuss how we can help your business.</p>
<br>

My Website: https://blog.hootsuite.com/social-media-posting-schedule