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5 Tips for Promoting Webinars to Past Participants
When promoting webinars, your better prospects are attendees from past events. With webinars, much like other services and products, it's easier and cheaper to generate repeat sales to existing customers as opposed to to locate new customers.
Here are 5 techniques to encourage past participants to sign up for your newest webinars:
Offer a series of webinars. The closer the text between your webinar that participants attended before and the event you'd like them to visit now, the extra likely these are to register. For Low Latency Live Streaming , in case your first webinar taught basics, make use of the second webinar to accomplish a deeper quest for higher skills. Another alternative occurs webinars as procedures in your process. Regardless of how you package the events, show how a content from a new program will build upon the information delivered in previous webinars.

Offer a price reduction for repeat attendees. Reward your past attendees for participating in your program again. You can do so by extending a discount around the program with their choice. If promoting a few webinars, you could offer a special package price whenever they sign up for all events.

Customize your promotions. When you are promoting a new webinar, customize your promotions to past attendees to feature a experience of the 1st or newest program they attended. This will help to remind them they may have trusted your content before. It will remind them of whom you are, that could be required for busy prospects who will be deluged by information and resources. It also helps customers realize that you value them enough to consider their past patronage.

Add "touches" to past participants. Because people that have attended past events are more likely to wait future events, they deserve extra attention when marketing your webinars. Plan to contact them more often than your entire general mailing list. For example, send them additional emails. If you have the time and cash to buy direct mail, put these prospects near the top of their list for receiving these special promotions. Because they may be more likely to visit, marketing for many years is very likely to produce the larger return on your investment that's needed to justify the money you spend on more costly promotional tools.

Give them a call. Telemarketing can work well to advertise events when positioned as courtesy calls for your favorite customers. Rather than sending an impersonal voice broadcast to all callers, call past participants having a special courtesy reminder about your upcoming event. Let them know that simply because they attended your past webinar, you want to generate sure they knew concerning the next webinar, which builds on the skills they've already learned. If you can make these calls personally, great. But if you should employ a voice broadcasting service, that's fine too - make an effort to get a new message wherever possible to allow listeners are aware that the content is geared toward past webinar attendees.
Webinars are a good way to develop your list and discover new customers. However, don't disregard the importance and simplicity of marketing new training programs to past participants. Promoting your new webinars to past attendees will strengthen your relationships and generate more revenue, but with much less expensive effort.
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