Notes

How Character Count Matters for Writing Cold Marketing Emails

These days, crafting cold emails is one of the favorite things of a professional copywriter. But getting your emails to arrive in your audience's inbox is not an easy feat.
As a copywriter, there is nothing worse than spending plenty of time writing a cold email that actually converts.
In times like these, our working way has been changed to a great extent. But there is one thing that remains unchanged: email marketing.
Writing a cold email in the best structure can be challenging.
The only thumb rule for creating a winning cold email is to keep it short. While writing an email, you need to count characters so that it best fits the structure and drives conversions.
Below we will discuss how character count matters for writing cold emails. Let's get started!
Benefits of counting characters in cold email writing
Writing lengthy high-school essays and assignments has a significant place in the academic field where your audience has to dive deeper into the context from the very beginning to the end.
On the contrary, in business writing, the entire scenario is pretty different where people are supposed to read brief information. When it comes to email marketing, writing a lengthy cold email can make it boring and leave your central message sitting in the inbox.
Will character-counter go through the bulky content you sent them via cold email?
Absolutely not!
What to do instead?
You need to keep track of the email's word count.
In this case, using an online character counter matters a lot. It calculates the total number of written characters, words, and sentences of your email, so you write a sweet and concise cold email. A character counter online tool helps you to:

- Craft a brief cold email that lets readers scan it easily
- Eliminate the overall response time
- Skyrocket the response rate

- Character count matters in the subject line
The subject line is one of the most significant elements of email marketing. What is a subject line?
It is the written text a reader sees in his inbox. Therefore, it is the only component that can make or break your deal.
You cannot succeed in marketing efforts without writing a killer subject line. You need to write a subject line of 60 characters. If you write above this limit, people cannot read it, no matter how engaging your subject line is.
The more concise your subject line is, the more it will encourage readers to go through the email.

- Character count matters in email pre-header
The brief text snippet is positioned below the subject line when an email appears in the reader's inbox. It is called a pre-header. Like the subject line, it plays a great role in convincing the recipient.
It would be best to write an irresistible pre-header so that the recipient opens the email. It should not be more than 130 characters. In this place, a character counter helps you write an appealing pre-header within a certain limit.
Writing a lengthy pre-header, on the other hand, will turn your readers away. How bad it is!
In conclusion
If you want to ignite the sales process via cold email marketing, using an online character counter tool comes in handy. It helps you to write a top-notch subject line and pre-header text.
In this way, more and more people will click your email. As a result, it will strengthen your business.
So what are you waiting for?
Now is the time to leverage a character count online tool and skyrocket your sales.
Read More: https://www.character-counter.io/blog/must-have-qualities-of-a-character-counter