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TV Will Die With Its Audience As Young People Turn Away, Experts Warn
Traditional broadcast television will die with its audience, experts have warned, saying young people prefer interactive forms of entertainment like the metaverse.

This is a loose collection of virtual worlds, gaming platforms and other forms of interactive media, including Minecraft, Roblox and Meta Platforms.

Frederic Cavazza, co-founder of Sysk, a French firm specialising in digital transformation, said young people have evolved from passive spectators of television, to active players in interactive mediums.

'They've turned away from screens to smartphones,' Cavazza explained, adding 'TV channels are going to die with their audiences,' unless networks adapt.

Traditional broadcast television will die with its audience, experts have warned, saying young people prefer interactive forms of entertainment like the metaverse. Stock image

Metaverse is a loose collection of virtual worlds, gaming platforms and other forms of interactive media, including Minecraft, Roblox and Meta Platforms

Older people tend to be more wedded to broadcast television, with middle aged people leaving for streaming services like Netflix and Disney+.

But viewership of network television among the under 35s has halved in the past decade, and is expected to drop further as the metaverse continues to develop.

If they want to compete with the metaverse, and gaming platforms like Roblox, Fornite and Minecraft, broadcasters will need to adapt.

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Half of all 9-12-year-olds in the US use Roblox at least once a week, according to media research firm Dubit, where they do everything from hanging out with friends, actively playing games, or even watching concerts.

The audiences can be enormous for these concerts and big events, with 33 million people watching rapper Lil Nas X perform on Roblox in 2020 - more than three times the number that watched him on TV at the Grammys this week.

Frederic Cavazza, co-founder of Sysk, a French firm specialising in digital transformation, said young people have evolved from passive spectators of television, to active players in interactive mediums

'They've turned away from screens to smartphones,' Cavazza explained, adding 'TV channels are going to die with their audiences,' unless networks adapt

Matthew Warneford, co-founder of Dubit, a company that produces games for metaverse platforms, says broadcasters must choose whether they are sticking with a shrinking market for traditional TV programming, or start bringing their characters and brands into metaverse platforms.

'It means bringing people into a world, making them part of the story, playing alongside their friends - the same way that Disneyland allows you and your friends to be in their world with Mickey Mouse,' he said.

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