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Are you currently searching for ideas for blog posts? Or perhaps you want to reveal something that's relevant to what people are looking for online. In either case, using search data to steer your content strategy can be a huge help. In this article, we will highlight how to complete exactly that! Also, this blog on What Could be the Difference Between Search Queries and Keywords?
Use Google Adwords Keyword Planner
One of the greatest ways to discover what folks are looking for is to utilize Google AdWords Keyword Planner. This free tool from Google shows you the average monthly search volume for various keywords, along with just how much competition there is for each keyword.
To utilize the keyword planner, simply enter several relevant keywords in to the tool and see what comes up. You can then sort the outcomes by monthly search volume or by competition level. When you have recommended of what people are trying to find, you can start writing blog posts that target those keywords.
Write Blog Posts That Answer Questions
Another great way to develop ideas for blog posts is to publish about topics that people are actually searching for. To learn what questions people are asking, you can use an instrument like Answer the Public. Just enter a keyword or phrase to the search bar, and the tool will create a listing of questions related to that particular topic.
You can then use these questions as inspiration for your blog posts. For instance, if you sell fitness equipment, you may write a post about how exactly to choose the right exercise machine for your house gym. Or, in the event that you offer web design services, you might write an article about common website design mistakes to avoid.
Conclusion:
As you can see, using search data to steer your content strategy could be a smart way to develop ideas for blog posts. Follow the tips outlined above. Thanks for reading!
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