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Find their avatar. They may have an existing avatar, what are people saying about their product / service. Ask for testimonials or look it up on their Social Media.
Reddit is a great place and to read stories about the product, attitudes and perspectives on the product
Amazon.com reviews is also a great place to look for an avatar. look at both 1 star reviews and 5 star
if u know somebody who is an avatar u can talk to them,
Where are they in the wild and OBSERVE them.
use it to gather information on pain, what their desires are what their frustrations are. use exact words. problems, solutions etc.
Use real data and not made up data in your print!
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