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New York Online Marketing Company fishbat Stresses Email Newsletters for Lung Cancer Clinical Trials
Lung cancer clinical trials rely heavily on the participation of patients, which is why recruiting new participants on a continuous basis is essential to its growth and sustainability. Everyone knows that word of mouth is the best source for new patient referrals, and you should definitely take advantage of the impact that social media may have on expanding your practice, but what other channels or methods of advertising have you tried? The vast majority of patients (85%), according to research, appreciate getting and perusing their patient newsletter.

On average, a healthcare recruiter will accumulate a database of thousands of email addresses, including those of candidates they have placed, customers they have worked with in the past, and people they have tried to reach but have not yet engaged. However, these emails are mostly just sitting idle in a customer relationship management system (CRM) or spreadsheet, where they are contacted on an occasional and one-off basis.

A New York online marketing company stresses that if you aren't already actively using these emails to send patient newsletters as a means of connecting and communicating with possible and existing participants, then you are missing a lot. As a matter of fact, it's already proven to be a great strategy for establishing credibility, boosting participant retention, and attracting new clinical trial participants.

Why Email Newsletters work for Clinical Trials

Many people in need of medical attention for their lungs are unaware that lung cancer clinical trials are an available alternative, and many more people in the general public are unfamiliar with the notion. While others have preconceived notions about what clinical trials are like. Some worry that they will be given a placebo that will have no positive effect on their health. Others question whether or not they are prepared to participate in a trial. Others are concerned about the potential adverse consequences.

One of the most time-consuming and expensive parts of doing clinical research is attracting and retaining participants. This is why communicating with potential participants directly and giving them information that will reassure and engage them is a key aspect of healthcare marketing. A digital marketing agency strongly suggests utilizing email newsletters for lung cancer clinical trial promotions and participant communication.

In order to mitigate the preconceived notions about clinical trials, you have to carefully craft your patient newsletters with authoritative content. This will establish the credibility of your practice and your clinical trials in your field. Your newsletters must be helpful as a resource, so your readers will be less likely to skip reading them if you tailor the content by integrating facts and up-to-date information related to lung cancer into the content.

For instance, when creating your newsletter, you must highlight the benefits the patient will have if they are part of non small cell lung cancer clinical trials , such as possible early access to novel treatments and health care professionals who will monitor the patients closely. Emphasize in your newsletter that once the new treatment is shown to be effective, the patient will reap the benefits of it before anybody else.

Always remember that involving patients as partners in clinical research is crucial to maintaining their participation. To achieve this goal, it is necessary to have a system in place that is both proactive and purposeful and that aims to foster patient rapport, engagement, and participation on the part of each person and the community as a whole. Keeping patients engaged, connected, and involved should involve the use of technologies like regular communication between visits and an active email newsletter.

About fishbat: fishbat is a full-service online marketing company that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs—all custom calibrated for both B2B and B2C businesses.
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