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New York Online Marketing Agency fishbat Details Why DC Bus Service Companies Need Display Ads
Display advertising is a type of online advertising that makes use of visual or graphic elements to convey a commercial message. These elements might include photographs, logos, promotional videos, animations, icons, rich media, films, and more. Instead of appearing on search engine results pages (SERPs), where text advertisements appear, display advertisements can be seen in many digital mediums, such as social media platforms, apps, and your company website.

Digital ads can promote your bus service DC company or your transportation services whenever users are on the internet, whether they're searching, viewing videos on YouTube, checking their email, or using a mobile app. For instance, you may increase brand recognition and traffic to your site by placing display advertisements on various Washington, DC news sites, which run across both regional and national sites. You can specifically target your audience in your chosen geographic area, in this case, Washington, DC, and attract them to your own company website.

Display advertising has advantages over search advertising since it displays your bus company's brand and messaging directly where your target audience is already spending time online. If you are running online advertisements but are still hesitant about using display ads, fishbat discusses below why you need to incorporate display ads into your DC bus service online campaign.

Display ads introduce your company brand to your target audience

Display ads generate interest in your bus services, whereas search ads sway consumers who are already considering making a purchase. As a matter of fact, a recent research indicated that the use of digital display advertisements raised brand recognition by 21%. This is because display ads are typically seen on websites that potential customers visit frequently. So, display advertising definitely has a wide audience.

For instance, if a consumer is looking for transportation services around Washington, DC on a certain website, a display ad for a DC bus service company can pop up. It's possible the client is unaware of these bus service businesses and isn't in the market to acquire your service right now. However, seeing the ad will make them remember for the next time they need bus services around Washington, DC.

Display ads make remarketing your brand possible

For businesses, remarketing is a way to have their ads seen by people who have already shown an interest in their company by visiting their website. Once a potential customer knows that your company offers transportation services, a well-placed display ad could remind them to use your services.

When a potential consumer visits your website but doesn't immediately inquire, you may reach out to them again through remarketing. In addition to the wide range of targeting options available, the Google Display Network now provides the option to restrict your ads from appearing on certain websites or target them on certain websites. With this, consumers who have already been to your website can be targeted with display ads that show the content they have already seen.

Display ads are cost-effective and practical

It's easy to get started with display advertising without spending a lot of money, in contrast to more traditional forms of advertising like television and radio. By working with a digital marketing company , you can start your display advertising campaigns with just a picture and some text, which will bring more people to your website.

It's cheap to run an ad in a display format. It is typically measured in "impressions," with each impression defined as a single page viewed by a user. In the case of highly focused advertising, the cost-per-thousand impressions can drop to as little as $50. Your ad will be seen by a thousand people for only fifty cents, which makes it cost-effective and highly practical.

About fishbat : fishbat is a full-service New York online marketing agency that takes a holistic business approach to their clients’ digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs—all custom calibrated for both B2B and B2C businesses.
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