Notes

Softricity's SMS Announcement -- What does this specific really mean intended for the Application Virtualization Market
For recent several weeks I? ve recently been organizing my ideas about Softricity? s February 6, 06 announcement on how these people will be operating with the Microsoft Manageability Team to be able to offer application virtualization and streaming within Microsoft Systems Management Server (SMS). Precisely what did get more info say? What can we learn from this for Microsoft? What can we learn from this for Citrix? t Project Tarpon plus Altiris? s Software Virtualization Solution? Above all, what does this mean for an individual?

What Is This Announcement most about?

First of all, allow me explain the fundamentals of this very important announcement. To be able to summarize, Softricity has partnered with Microsoft company to offer some sort of product that works with Softricity SoftGrid instructions including application virtualization, on-demand streaming plus self-provisioning? straight into Microsoft Systems Management Server (SMS). Which means that virtually any SMS customer could now virtualize their particular applications and make use of them throughout their prevailing SMS application application. They can push out virtualized software using SMS? shipping push methods, stream them on-demand using Softricity? s take methods, and they will can use TXT? s metering in addition to asset management equipment to discover plus track both MSIs and virtualized software.

Softricity is supplying two version of the product. SoftGrid for SMS Simple allows you in order to do all the things you can do using SoftGrid (virtualization and streaming) from within just SMS. SoftGrid regarding SMS VX (virtual extensions) just lets you virtualize? and uses the TEXT push delivery to have the virtualized applications in order to end-users.

With this specific solution, there will be no longer a purpose for a SoftGrid Management Console and, with their VX version (virtualization only, not any streaming), the SoftGrid Server. The just requirement is good for applications to be virtualized through Softricity? t Sequencer. This process is extremely similar in order to most traditional presentation tools, so basically it means that if you have the SMS deployment, an individual don? t possess to change significantly in your process to get the benefits associated with virtualization and loading.

What does this specific mean for Softricity?

This is huge for Softricity! Wht is the announcement amounts to be able to is a concept for the market of which Microsoft has picked its partner for virtualization and buffering. As well as the technical rewards of this announcement, it is important to understand that Ms is working with Softricity to sell this solution to their particular SMS user bottom. The reason for this really is that that benefits each party mainly because well as typically the end-user. Softricity benefits by being selected as the first player for virtualization and streaming? in addition to the capability to enter into a market in which Microsoft currently keeps 40% of typically the enterprise and thirty of SMB program seats. Microsoft profits simply because they can right now say they fix many of typically the underling issues that have caused troubles and held up TXT deployments. Inside my simple opinion, this statement is innovative while you are right now capable of manage the application deployment, updates, removal, licensing compliance, and asset supply needs with one solution.

What does this mean intended for Microsoft?

Much of the moaning about SMS, no matter if by users or maybe the press, can end up being essentially to one particular thing: the problem associated with application conflicts. Regarding more information upon this problem with SMS and other EDS solutions, please examine my To Set up or Not paper.

Today with SoftGrid with regard to Microsoft SMS, right now there is the chance for SMS in order to eliminate many associated with the problems that offers held up the adoption. Most of the cons complete in my? To set up or Not? paper (conflicts, testing, and so on. ) are negated by deploying those applications through application virtualization via SoftGrid. To put it simply, this means Microsoft has dealt with SMS? s short-comings, enabling as the virtually all complete solution regarding application deployment on the market today.

What does this particular mean for Citrix?

Since Microsoft has partnered with Softricity, the question then becomes where this particular leaves Citrix? h Project Tarpon and Altiris? s Application Virtualization Solution? Let? s talk about Citrix Project Tarpon first.

Citrix? h Project Tarpon seemed to be first announced in Citrix iForum 2006. Citrix describes it as a? streaming? solution. It is basically Citrix? s entrance to the software supply and systems management market, designed to be able to distribute applications to be able to a desktop in addition to address application issues by utilizing their? Application Isolation Environment? technology found inside their flagship product, Presentation Server four. 0 (which, in the event that you read my personal? To Install or even Not? paper, We believe is not really true application virtualization). As Project Tarpon continues to be in first, without official beta and/or technical options have been made accessible to us/me, I will be not able to go into just how Citrix products compares and competes with Microsoft SMS aside from what is currently detailed in my To Install delete word paper.

But you do have to question exactly what will happen when they start to remain competitive with SMS. There? s no doubt the particular best thing going for Citrix is their channel. These people have one associated with the biggest and many loyal resellers in the market. Just look what they did to you with Citrix Access Gateway. Acquired from Net6, Citrix surely could use their great channel to get the SSL VPN market by thunderstorm. Yet , it is definitely going to be interesting to enjoy what happens when Project Tarpon eventually ships and they will start competing together with Microsoft. Citrix may find that succeeding in a market Microsoft currently rules may be a new little bit harder than even they might muster. We can have to wait and see.

For more information in Citrix Application Streaming (Project Tarpon) please visit:
[http://www.citrix.com/English/ps2/technology/feature.asp?contentID=22714]

What can we learn from this for Altiris?

Unlike Citrix, Altiris at present has a beta version of application virtualization solution on the market together with plans to incorporate it into their broader application application solution. Altiris presently holds 6% of the enterprise in addition to 10% of SMB application deployment industry, and has options for nearly every aspect of server plus application deployment and management (they usually are Microsoft? s quantity one competitor within the systems management space). This has always given Altiris some sort of leg up in any new region of application application they want to be able to dive into, but with the Softricity / Microsoft agreement, Altiris has found that their competitor in traditional application deployment, Microsoft, will certainly be marketing in opposition to them. Thus Altiris has become a much more direct competitor in order to Microsoft SMS. Mainly because Microsoft is extremely competitive in the enterprise space and even because SMS is almost given away to Microsoft enterprise consumers, it seems like to myself that Softricity has the upper side in gaining perhaps more market share on the application virtualization market.

For even more information on Altiris Software Virtualization make sure you visit: http://www.altiris.com/Products/SoftwareVirtualizationSolution.aspx

What does this mean for you?

Thus what performs this imply to you? Without having going in in order to too much detail on the subject of the problems all of us face around implementing and managing software, I will only say that we have always acquired a problem along with application deployments thanks to the characteristics of distributed network computing. We are needed to perform property inventory and software program license metering due to license negotiating and industry compliance regulations which can be performed using any of the numerous products on the market today. Along with the new Ms / Softricity alliance there is the particular opportunity to standardize on the market leader, Microsoft Method Management Sever (SMS), while overcoming software conflicts with the Softricity SoftGrid regarding Microsoft SMS.

Regarding course, this is definitely only one portion of the single way to the program management and application challenge. Microsoft TEXT coupled with Softricity SoftGrid for TEXT MESSAGE, Terminal Services or Citrix, and ERS PowerFuse (as talked about in The Search for Unified Management) guarantees excellent program response as well as efficiency for end-users simply by allowing them in order to compute via work stations, laptops and terminal servers, while typically the backend system and application administration, guard licensing and training, asset control is definitely controlled through 2 easy-to-use tools.



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