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"Sully Love" - Customers Will Like You More If You Fly Them Into the Hudson River?
"I messed up. I placed a tenant into an owner's home and they also wound up tearing it instead of paying rent. There is no way they will ever hire me again..." (Charlotte Property Manager)
"It was crazy, you see. I became popular after which couple of hours later, I landed in Charlotte. I guess technically you could state that I did my job. But the guy who crashed in to the river, no, he's the hero. It's weird, right?" (Bitter Captain Roger Baines, played by Jason Sudeikis- Saturday Night Live Weekend Update Thursday- 10/2/09)
Captain Chesley "Sully" Sullenberger located fame as the pilot who flew the 1/15/09 US Airways Flight 1549 from New York to Charlotte. Most people remember fondly the story; it became national news for weeks because the plane went down in the Hudson River minutes after takeoff. You would figure when you were on that flight, would certainly be really upset! You paid money to stay Charlotte in roughly two hours, but rather, you're heavily delayed, drenched, your luggage was ruined, and your life flashed before your vision. All meetings you had on that day must be cancelled. Your plans were shot. Your life was endangered. You could have been contemplating who you may sue. You would certainly never fly US Air again!
You'd appreciate Captain Baines "good pilot" joke later inside the Saturday Night Live skit:
Q: What did the great pilot do when he saw the flock of geese?
A: He avoided them and continued to Charlotte where he landed seven minutes early
However, Sully became a national hero. What??? Though he saved the lives of his passengers, he still did land inside a river that has to be seen as failing. Was he an experienced public relations professional who spun the tale well afterwards? Hardly. Sully results in as a soft-spoken guy. His "speech" to the passengers ahead of the crash would have been a brief and hardly eloquent, "Brace for impact." Inexplicably, it didn't matter. The passengers loved him. They were thankful and effusive in praise. No one said they wouldn't fly with him again; actually, most prefer to ask him to captain their flights inside the future. richmond property management companies said the same thing. How could this are already?
The simplest fact is that a majority of people are aware that things go wrong. It's inevitable. Sully could do little after he hit the flock of geese that caused the engines to fail. As Charles Swindoll said, "Life is 10% of the items occurs you and also 90% of how you reply to it." Sully calmly position the plane down and salvaged what he could out of a hardcore situation. His passengers knew he what food was in control and would work to be sure their safety.
In property management, picking tenants who'll always pay and treat a rental home with respect is an inexact science. You try to mitigate risk by performing credit and background record checks, verifying income and employment, and calling past landlords. You collect security deposits and drive by houses to see if they look okay. At the end of the afternoon, however, you don't deal with them and cannot force individuals to fulfill their obligations. It's tough.
But when bad things happen (and they also will eventually), it could be a positive too. It creates a way to show your customers that you just care, it permits you to find out about them personally, and permits you to demonstrate that you have a want to correct things. Most of our clients receive their monthly rent (directly deposited into their account) and now we rarely get a way to talk to them outside our initial meeting. But when issues arise, we have to construct a bond with them while trying to obtain properties back on track.
Paradoxically, the clients whose homes we've had a worry with tend being life-long customers, while those who receive their rent smoothly on a monthly basis are the ones I worry about losing. Relationships require give-and-take and sometimes form from adversity; without, you'll be able to turned into a faceless entity that has no emotional connection.
Out of your disaster, Sully built a bond in a single day regarding his passengers that few, if any, pilots will ever have with theirs, even their frequent flyers. Think about it. Who was the pilot of your respective last flight? Of your last ten?
So don't cringe when something goes completely wrong. It will give you a chance to get some good of the lasting "Sully Love."
Homepage: http://www.masonre.com.au/
     
 
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