Notes

When It Comes To Women-targeted Tech
Not what women want. When it comes to women-targeted tech, companies used to assume that a female's product choices revolve around just one feature: the color pink. In other words, slather a pink coating on a laptop or mp3 player and you could supposedly transform it into a must-have for female gadget shoppers. Following that line of logic, a chorus line of Pepto-tinted and Swarovski crystal-encrusted keyboards, earbuds, smartphones and other electronics have sashayed into stores, crafted under the erroneous assumption that women can't resist ultra-girly merchandise. More recently, gadget makers have begun paying more attention to what women really want -- beyond color palettes. And the product features attracting those female dollars revolve around functionality rather than just adorableness. Crystal-coated carrying case not included. Early to bed, not-so-easy to rise. However, that doesn't mean all women are innately endowed with the willpower to instantly hop out of bed. Hail the super-human woman who's able to shun the predawn electronic din of alarm clocks and wake naturally with the rising sun. For the rest of us mere mortals, modern technology can help ensure that we exit our beds on schedule. Enter Sleeptracker: the nighttime wristwatch that monitors circadian rhythms for you. Women who require more motivation to scurry out from under the covers might prefer to make friends with Clocky. Afterward, a groggy game of hide-and-seek will be the only way to silence the device. At the 2011 Consumer Electronics Show, for instance, Lady Gaga told the press that she carries around a Polaroid 3-inch by 4-inch GL10 instant mobile printer in her purse. Although some portable printers might be too bulky to tote around town, they're nevertheless handy, wireless additions to any home photo lab. In August 2011, Canon debuted a line of PIXMA All-In-One portable gadgets that can print wirelessly from mobile applications and cloud storage. A few months prior, HP targeted domestic paparazzi with its PhotoSmart printers that offer similar capabilities. In fact, many of the biggest names in consumer electronics now include compact photo printers in their product stables, allowing women to pick and choose specs for the perfect 4-inch by 6-inch reproduction of reality. Although it might seem misogynistic to include a GPS device on this list, in reality these gadgets are essential for men and women alike. In 2009, Forbes described Apple as "the world's most discretely feminine brand," fawning over its sleek, curvaceous designs and straightforward user experience. With its iPods, Macbooks and iPhones, the brand has clearly become the apple of female consumers' eyes. Despite tough competition from the range of gadgets that take the top spot on in this list, women constituted about 34 percent of the iPad early adopters, according to 2010 user analysis by Yahoo! Beland, Nicole. "Waking Up: Find the Best Alarm Clock." Women's Health. Chubb, Mark. "Pioneer SmartCradle GPS iPhone Car Dock (CES 2011) Auto Style." Phones Review. Consumer Electronics Association. "Shared Control of the Purse Strings." The Wall Street Journal. Hoffman, Tony. "HP Photosmart Plus e-All-in-One." PC Magazine. Horn, Leslie. "Nielsen: Men Prefer Tablets, Women Like E-Readers." PC Magazine. Marie Claire. "The Gadget Guru: Gadget Gifts for Women." Sept. Marriott, Michel. "To Appeal to Women, Too, Gadgets Go Beyond 'Cute' and 'Pink'." The New York Times. Marsal, Katie. "Women want Apple's iPhone, men prefer Google Android, Nielsen finds." AppleInsider. McGraw, Michele. "Technology Brands Reach Out to Women." Sept. Miller, Claire Cain. "The iPad's Name Makes Some Women Cringe." The New York Times. Ogas, Ogi. "The Online World of Female Desire." The Wall Street Journal. Saint, Nick. "Here's Who Owns the iPad: 40 Year-Old Men." Business Insider. Sutter, John D. "Lady Gaga: I carry a photo printer in my purse." CNN. Weiner, Eric. "Why Women Read More Than Men." NPR.

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