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LinkedIn recently launched an interactive “Future of Skills” tool, which is a helpful way for B2B marketers to learn precisely which skills are the most in-demand and relevant for careers in different parts of the world, in various industries, and perhaps most importantly, in particular job titles. B2B marketers can use the insights from LinkedIn’s “Future of Skills” tool - which contains aggregated information from the past six years for some 800-million-plus users - in many ways, from expanding their own repertoire of expertise and audience research, to examining job trends and how they will interact with new brand marketing efforts in the future. The expertise our team has acquired in helping some of the top brands in the world including Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of marketing programs has often made it here to our marketing blog. How can B2B brands boost confidence in live-stream video, podcast and Clubhouse marketing? In 2022 marketing budgets will increasingly shift to digital, with the bulk of spending shifting to video, social media, digital display ads, and paid search, according to newly-released survey data from the Internet Advertising Bureau (IAB). Some 24 percent of marketers have said that when it comes to making decisions, they always use customer data, with 36 percent using it most of the time, 28 percent sometimes, and eight percent who noted that they used customer data very little, according to newly-released survey data. This dangerous but profitable practice is recommended for people who are experienced but don't want to take on bears, or just for people who are looking for a change in there grinding methods. Let’s take a look at a selection of some of the recent features LinkedIn has launched that are particularly well suited for B2B marketers looking to elevate connections, communities, and creativity. As we recently covered in our TopRank Marketing Friday news, 53 percent of marketers say they plan to spend more on podcast advertising in 2022, with listening having grown some 200 percent over the past five years. Initial newsletter qualification requirements included LinkedIn users and pages with over 150 followers or connections, a recent history of sharing original content on the platform, and adherence to standard LinkedIn community policies. As the world’s leading business social platform, Microsoft’s LinkedIn has released a surprising array of innovative new ways for B2B marketers and brands to build new connections and forge even stronger existing relationships.
There’s no better time to learn live-streaming best practices from the top brands examined in this article. MozCon & more, in our ninth most popular search marketing article of 2021, I share them all. Organizations have dedicated an average of 9.5 percent of total company revenue to marketing budgets, a figure that was up significantly from the 6.4 percent rate observed in 2021, while average budgets remained behind pre-pandemic levels, according to recently-published CMO survey data. Only 29 percent of marketers have said that they have enough data for effectively deciding where to best spend marketing or sales resources, while just 33 percent had data of sufficient quality to make effective spending decisions, according to recently-released survey data of interest to digital marketers. The B2B content assets producing the best results over the past year have included virtual events, research reports, blog posts under 3,000 words, eBooks and whitepapers, along with case studies, all ranking above videos in recently-released survey data of interest to online marketers. We’ve been fortunate to feature many excellent articles on our blog over the year that explore how B2B marketers are utilizing social media marketing to build new levels of success. For sales professionals, LinkedIn recently rolled out a new edition of its digital magazine - The Pitch - featuring an array of strategic marketing tips for utilizing the professional social platform, along with thought leader interviews and reports of interest to B2B marketers. A robust array of personalization options are included when creating a newsletter as a company page, and when a page publishes its first article using the feature, all of the page’s followers automatically get a notification to subscribe. Thank you for taking the time to join us for this week’s TopRank Marketing B2B marketing news, and we hope you’ll return again next Friday for another array of the most relevant B2B and digital marketing industry news. Thank you for joining us for the week’s TopRank Marketing B2B marketing news, and we hope that you will return again next Friday for more of the week’s most relevant B2B and digital marketing industry news. Thanks for taking the time to join us for the week’s TopRank Marketing B2B marketing news, and we hope you’ll come back again next Friday for more of the week’s most relevant B2B and digital marketing industry news. You should look at the particular SEO actions you are taking and assess what the return for the time and money you have spent is.

In the number three spot on our top search marketing posts of 2021 list, Lee shared how trusted content elevates the strength of brand search visibility, and why taking optimization to the next level creates even better customer experiences. To help our blog community grow its search marketing knowledge, we’re happy to offer our annual list of the most popular search marketing and search engine optimization (SEO) posts of 2021 we’ve published throughout the year. Its primary duty is to issue an annual report, which generally appears in May, examining the state of religious freedom across the globe. In the most popular social media marketing post of 2021 on our blog, I took a look at the current state of dark social and what B2B marketers need to know when it comes to managing and integrating unattributable site visitor traffic. Have you tried all 5 of these handy marketing tools and platforms to help streamline your busy 2021 B2B marketing efforts? In 2021 B2B marketers have continued to find creative new uses of social media marketing as the marketing world has continued another year exploring uncharted territory. Twitter has rolled out a new option for its direct messaging feature, which has allowed for up to six private chat exchanges to be pinned for easy access - making it easier for marketers managing and monitoring multiple private audience messages, Twitter recently announced. To access the site, please click here. LinkedIn’s newsletter system lets users who qualify for creator mode access publish written content at regular intervals, which is a boon for subject matter experts and influencers looking for new ways to share and promote material they’ve written or co-created with others. Those followers who choose to subscribe - and by already being a fan of a page, it’s much more likely that members will do so - will subsequently get both an email and a notification when new newsletter articles from the company page are published - both of which can optionally be turned off. 아이러브밤 From new company page options to LinkedIn Live and the traits of engaging B2B creative, this post takes a gaze at what B2B marketers need to know about the latest LinkedIn features.

LinkedIn’s newsletter feature offers a wealth of options for B2B marketers that go well beyond what’s available using the platform’s traditional article format, whether for individual users or through LinkedIn’s specific articles for pages offering. A powerful feature for connecting with audiences is LinkedIn’s on-platform newsletter creation and distribution system - a largely undiscovered gem for B2B marketers that has recently been expanded in scope. Keeping on top of LinkedIn’s latest feature updates and industry-specific publications can be a great way for B2B marketers to make the most of their marketing efforts, both on LinkedIn and in more general terms. The latest addition to LinkedIn’s newsletter offering, however, has expanded the system to qualified LinkedIn pages, allowing brands of all sizes to fully harness the professional platform’s powerful scope and reach. In addition to singular post performance data, the expanded information will also allow LinkedIn content creators to view a new selection of overall analytics statistics. The move has also bolstered Spotify’s ability to let marketers use audience insight data, the firm recently announced. By combining Oribi’s technology with LinkedIn’s vast data, marketers can look forward to enhanced measurement for maximizing return on investment (ROI). The ramifications of B2B marketers and brands using LinkedIn’s newly expanded newsletter capabilities are far-reaching, and the coming months will be a fascinating time to observe the creative uses LinkedIn members find for newsletter distribution on the platform. An important factor in LinkedIn’s continuing dominance and growth has been its steadfast determination to innovate with an abundance of new features. Podcast advertising spending climbed by 60 percent in 2021, with accompanying growth rate forecasts seeing $2.2 billion in spending by 2023, both figures representing a healthy rebound from 2020 pandemic-driven deceleration, according to recently-released Association of National Advertisers (ANA) report data. 20 billion in 2020, to over $211 billion, and is expected to top $300 billion by 2025 - with the majority of ad revenue being made up by Google, Facebook, and Amazon, according to recently-released ad spending forecast data of interest to digital marketers. Of course, it's possible you have a valid use case for disabling automatic sealing key renewal; but experience has shown that new users often tend to jump to conclusions that they want control over key renewal, before fully understanding how sealed secrets work. Exploring personal diversity stories can be key in forming better inclusion programs, according to the Harvard Business Review and its recent look into building a more human-centric approach to inclusion and diversity.
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