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2. Target a micro-universe
3. Widgetify: Be shareable and embeddable
4. Seed the community on standalone mode
5. Fake it till you make it: When users come initially to your platform and there's nothing there, they see little value in using it. Platform usage requires investment; you set up a profile, you browse around... it takes time. Users won't invest if they don't see activity. Well, if there isn't any activity, create some. Reddit did it. Paypal did it. A lot of marketplaces do it.
eBay, Quora
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