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Channel 9 News Announces Changes to Its News Service

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The WCCO news team has made some changes to their lineup. Morning anchor Jason DeRusha will be moving into the 3pm-6pm drive time slot, leaving Adam Carter to anchor the 9am to noon show. Adam Carter will be replacing longtime anchor Jordana Green. He will also be moving into the role of chief meteorologist. Vineeta Sawkar will still be on the morning show.


Jason DeRusha, WCCO-TV's morning co-host, will be moving to WCCO-FM radio starting June 27. He is also leaving the morning show at WCCO-TV. His new show will air weekdays from 3 to 6 p.m., while his previous co-host, Jordana Green, will be moving to the 9 a.m. to noon shift. Green left the WCCO news team in February due to health issues.

Jason DeRusha has been working for WCCO TV for 19 years. He joined the station as a reporter in 2003 and soon after became a co-anchor for the morning newscast. He also worked with "Good Question" and was a weekend anchor for two years. His work on WCCO has earned him more than 10 Regional Emmy Awards, and he was named a finalist for a James Beard Award for his culinary coverage. DeRusha is also a frequent speaker and charity fundraiser.

After leaving WCCO TV, DeRusha will continue his career as a contributor to the station's special projects and events. He said there were many reasons behind his decision, but ultimately he wants to try something new. Before coming to WCCO, Jason DeRusha was a reporter at WISN-TV in Milwaukee and Kwqc-TV in Davenport, Iowa. He also interned at ABC World News Tonight.

The departure of a longtime WCCO-TV anchor marks a shift in the station's news format. Former morning anchor Jason DeRusha will become the new host of the station's news program, beginning June 27. Paul Douglas will become chief meteorologist. In the meantime, his morning show will remain unchanged.

However, the station is still struggling to make changes to the tone of its newscasts. It has lost marquee talent, including Steve Cannon, who retired in 2005. The station's mid-morning segment is still a work in progress. In addition, the obvious local radio rivals are unwilling to compete, and are limited by noncompete clauses and contracts.

WCCO's first newscast was broadcast on August 24, 2007. Since then, many of the on-air talent from that station have gone on to work at other TV stations. Karen Boros, Jerry Bowen, Sam Ford, Harry Reasoner, Susan Spencer, and others have made their mark on television. Other WCCO on-air personalities include Ben Tracy, who went on to work at CBS, Bill Stewart, who was killed by the government of Nicaragua in 1979, and Anne Rubenstein, who joined the NBC Newsroom.

The station's branding is very simple and consists of a stylized version of the word "Next." The "X" is divided into two parts, with one arm extending above and below the rectangle. Most letters have sharp corners, although the letter "E" has rounded corners on its lower and upper left sides. Below the logo is the word "weather," which is set in a wide sans-serif font.

While many TV stations are rebranding themselves to attract new viewers, WCCO has remained a mainstay in the Minneapolis-St. Paul market, where all four Big Four are in the mix for the local market crown. CBS-owned WCCO remains the market leader, with Tegna's KARE and Fox's KMSP vying for second place. WCCO is the only station in the metro area with downtown headquarters. Ann Ouellette is VP and general manager of WCCO.

The WCCO brand logo is an elongated rectangle with sharp corners. It also includes a stylized version of the word "Next." It features a dramatic slash for one arm of the "X," extending to the top and bottom of a rectangle. The letters' corners are typically sharp, with the exception of the letter "E" that has rounded corners on the upper and lower left sides. Below the letter, the word "weather" is set in a wide sans serif, a design that looks like a remake of the station's primary logo.


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