Notes

Increasing University Technology Transfer Outreach Efforts by Using Social Media
Technology exchange and licensing happen to be integral to business creation and growth in the PEOPLE. The push is on in america in order to create more work opportunities, and largely by way of creating new firms, and expanding small-to-midcap businesses, especially all those whose classic markets, such as companies, are in upheaval as evidenced in the Government solutions contractor community.

In the past, small businesses retain the services of more people as compared to large businesses. With the amount of new technologies designed for development support, such as cloud computing plus an expanding collection of SaaS offerings, the cost of infrastructure - often a new major background cost to a firm - can get more effectively prepared, budgeted and managed. This also saves time and effort in start-ups.

While the primary resources for licensable technologies in america are commercial organizations, universities, and internal Federal Labs plus Federally funded amenities in academia, colleges have the broadest assortment of commercializable technology, and the best environments for support of spinouts/new starts.

Localized spinouts/new starts are usually worth addressing since these people bring jobs to the local economic system. A university within the east coast would like the spinout in the back yard, not really in California or even Oregon, for example. The difference can be hugely significant in economic value -- licensee fees and royalties of x benefit for a licensee located in and commercializing the licensed technologies in California for example, versus careers and all the flow-down economic influence of having of which company in typically the back yard around the east coast.

But in surveying the college or university marketing landscape there will be a lack of effective outreach and marketing courses by the colleges. Many have some sort of pull approach -- excellent sites, on the web databases of licensable technology, excellent studies on the achievements... although often little awareness. You should know where in order to go to discover the information. Involving website , push and pull marketing and even sales are relative to in which you are position and your perspective, but generally, typically the university's name, standing, and prior function are the pull. Yes, many universities attend technology and creativity events, and an individual can search internet sites, or even a new patent portal. Yet it is even now pull marketing.

Inside fact, considering 200 universities` sites, not a single a single had technology move on the house page by mention or link you had to look to believe it is. I randomly checked out several universities Face book pages, but not some sort of single one emphasized its technology move programs or accomplishments.

On the Customer fish hunter 360 conference in ARE GENERALLY, Gartner Group expected the impact of social media on customer relationship management -- essentially marketing/sales. The impact on organizations without social multimedia programs is important. Since technology exchange IS a very real multi-billion/year business, it ought to be a cornerstone in universities' efforts, if certainly not already implemented or planned.
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