Notes

Increasing University Technology Move Outreach Efforts by Using Social Media
Technology transfer and licensing are usually integral to enterprise creation and development in the US. The push is usually on in the US to create more work opportunities, and largely through creating new organizations, and expanding small-to-midcap businesses, especially these whose classic markets, such as companies, are in turbulence as evidenced throughout the Federal Government solutions contractor community.

Traditionally, small businesses hire more people as compared to large businesses. Because of so many new technologies available for development support, for instance cloud computing plus an expanding selection of SaaS choices, the cost involving infrastructure . usually a major background expense to a company - can be more effectively planned, budgeted and managed. This also will save you hard work in start-ups.

While the primary resources for licensable technology in america are commercial agencies, universities, and internal Federal Labs and Federally funded labratories in academia, colleges have the broadest variety of commercializable technological innovation, plus the best environments for support regarding spinouts/new starts.

Localized spinouts/new starts are worth addressing since that they bring jobs to the local economic system. A university for the east coast would like the spinout in its back yard, not in California or Oregon, for example of this. The difference can be hugely significant in financial value -- licensee fees and royalties of x benefit for a licensee located in and commercializing the licensed technologies in California with regard to example, versus work opportunities and all the flow-down economic impact of having of which company in the back yard around the east coast.

However in surveying the college or university marketing landscape there will be an absence of effective outreach and marketing courses by the schools. Many have some sort of pull approach -- excellent sites, on the web databases of licensable technology, excellent reviews prove achievements... but often little presence. more info need to know where to go to get the information. Associated with course, push in addition to pull marketing in addition to sales are relatives to in which you are position and your standpoint, but generally, the particular university's name, status, and prior function are the pull. Indeed, many universities enroll in technology and development events, and a person can search websites, or even a new patent portal. But more info is nonetheless pull marketing.

Inside fact, considering 2 hundred universities` websites, not necessarily a single a single had technology transfer on the residence page by point out or link you had to appear to find it. I randomly viewed various universities Face guide pages, rather than a new single one stressed its technology transfer programs or achievements.

With the Customer fish hunter 360 conference in LOS ANGELES, Gartner Group expected the impact of cultural media on buyer relationship management -- essentially marketing/sales. The impact on businesses without social press programs is important. Since technology transfer Is definitely a real multi-billion/year business, it really need to be a cornerstone in universities' efforts, if certainly not already implemented or planned.
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