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Mojang's breakout hit Minecraft took second place in an official list by Google of the top YouTube search terms of 2014, placing it immediately behind the word "music" in terms of search frequency.
According to Google the word "Minecraft" was the most frequently searched on YouTube in 2014 than "movies." Gaming personality PewDiePie also ranked among the service's most popular searches in 2014, lagging the queries for Disney's Frozen as well as for musicians Drake and Beyonce.
Google reports that user searches and engagement for gaming-related content are increasing rapidly even though the majority of users don't really identify as gamers. YouTube videos in the "Gaming" category topped the top of the service's Top 10 Most Popular list on a variety of days in October 2014.
"A Google Consumer Survey fielded in October 2014 of those who said they watch gaming videos on YouTube found that only a portion of this group (37 percent) considers themselves 'gamers,'" the report states. "When asked about the reasons they watch gaming videos, viewers mentioned entertainment and fun as well as learning new strategies or tips.
DJ W360
The report continues: "We also wanted to find out why they watch videos by creators such as PewDiePie and SkyDoesMinecraft. A few of the fans responded"because they're hilarious!' The videos were even compared to stand-up comedy. A new gaming creator summed up interest with the following analogy: "You don't need to play soccer to enjoy it on TV.'"
[Image: Google]
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