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What Makes Up A Good Digital Marketing Agency in Chicago?
A digital marketing agency in Chicago is staffed by creative professionals dedicated to helping corporations in all industries find the right balance between meeting customers, meeting budget, exceeding customer expectations, and staying ahead of competitors. Unlike their NYC-based digital marketing colleagues, Chicago-area experts distinguish themselves with:

The creative use of cutting-edge technology. The agency has a solid background in the development and implementation of cutting-edge technologies. The agency has used state-of-the-art software that helps them analyze customer behavior and brand preferences to create effective marketing campaigns. The agency also works closely with clients on issues such as social media integration, pay per click management, and search engine optimization. They are deeply knowledgeable about the inner workings of social media sites like Facebook, Twitter, and Google+.

Case Studies. Marketing offered by most digital marketing agencies leave much to be desired. The ones offered by agencies in Chicago have a weak grasp of the real world. Most of the information provided has little relevance to the clients' needs and goals. The agency rarely takes the time to discuss case studies with clients, and when presented with client files, they usually misplace relevant data or fail to use it to its full capacity.

Few Case Studies. The fact is that most marketing agencies don't put any current case studies behind their work. It's difficult for agencies to assess their own success because of budget constraints. Most companies that hire them don't even know how much they're spending on each campaign or what impact targeted media is having on sales. It's important for agencies to review their case studies with clients, but more importantly, clients should be made aware of the value they're getting out of it.

Small Team Size. Although smaller teams may sound more idealistic, the fact is that most digital marketing departments are usually understaffed. Most companies that hire such departments have one or two full-time employees, which means the rest of the year is divided between a handful of part-time workers, who don't make a lot of money. Even if they do manage to work their way into a supervisory role, a small team size means they don't have nearly as much say over how the campaign goes, which can make them less invested in the overall process.

No Direction. It's no secret that most agencies are located within states with little or no consumer or business experience. This may mean they don't have an understanding of local trends, which may impact the end goal. It's best to choose a digital marketing agency with at least one representative from each city in which you plan to launch a campaign, to ensure they understand the market, can connect with you, and can help you meet your goals.

Little to No Case Studies. You can never be too sure when a new trend or digital feature will hit the market; there are just too many unknowns. However, it's far more helpful if a digital marketing team has a history of working with established clients, which can allow them to better understand how clients are viewing their products and why they think they're a good fit.

It doesn't matter whether you're launching a mobile app for Facebook, generating leads for a realtor, or building an ecommerce website for a church in Juneau, finding a great agency is important. Choosing a digital marketing firm in Chicago that has experience in all areas of business and that can adapt will make sure you're on the right path. To find a great match, look for agencies that offer a full range of services that are complementary to your goals and that have a strong track record of success. In Chicago, these services include creative design and web design, social media marketing, web development, mobile marketing, advertising, and customer service.
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