Notes

Where to Buy Watches
In-store sales

When buying watches, the best place to purchase a new timepiece is from a brick-and-mortar retailer. This is because authorized watch dealers use official price tags, which gives you more negotiating power. However, you should consider that you're buying an expensive watch, so it is not worth comparing apples to oranges. The same goes for gray-market watches, which are sold by unauthorized retailers. TNS of watches don't come with the same warranty, service, or repair services.

The gray-market is another source of cheap watches. Some luxury brands approach these dealers to purchase excess inventory, and then sell it at deeply discounted prices. These dealers are known as gray-market dealers, and before the internet, these retailers operated out of storefronts and displayed discounted watches. Consumers had no idea about these dealers, and therefore did not realize that these sellers were selling sub-par watches. However, it doesn't mean they aren't legitimate, as long as the prices are low enough.
On-line sales

The trend toward online sales of luxury watches is not new. Luxury brands have long benefited from proximity to the customer. As more customers shop online, brands are developing sophisticated retail and distribution networks. This proximity helps them respond to customers' needs and preferences faster and more efficiently. Recently, Richemont bought a large used-watch platform Watchfinder for an estimated $1 billion, bolstering their efforts to sell their watches online. The trend of online sales of watches is unlikely to change anytime soon.

The internet has opened the doors to a plethora of products and services. However, consumers must be wary of fakes and shady dealers. This is not to say that buying a watch online is a scam. In fact, you might be tempted to make a purchase based solely on price. There are TNS of ways to distinguish a genuine seller from a fake.
Grey dealers

Oftentimes, gray market dealers will buy your old watch and sell it for a much higher price. This is not a problem for most people, as they don't mind paying more for the watch than what you would pay at an Authorized Dealer (AD). However, there are certain things to look out for before deciding to sell your old watch to a grey dealer. In addition to paying less, grey market dealers may not make it clear that they're selling goods in the grey market.

Most luxury brands have an inventory of around 90 percent. TNS appear on the Grey Market, which means they don't have to sell them at a discounted price to make a profit. In addition, the watches they sell to the grey market add to the brand's advertising budget. These advertisements are usually based on the retailer's annual sales volume. Therefore, you should avoid purchasing these watches from grey market dealers if you want to ensure that you get a decent price for them.
Authorized retailers

Purchasing your watch from an authorized retailer is the safest option. You can compare prices, try on the watches and get additional benefits, such as warranties. Additionally, TNS can avoid dealing with sales people who try to upsell you, and you can find them at your local mall, department store, or flagship store. Authorized retailers will also give you more information about their products, so you know exactly what you're getting.

Be sure to check the authenticity of the watch before you buy it. Buying from an online retailer can be cheaper but the risk of buying a fake watch is higher. Authorized dealers offer warranties and customer support, so you don't have to worry about a faulty product. If you're buying online, Chrono24 is a safe and secure place to purchase your watch. While they offer excellent prices, the site is notorious for selling knock-offs and fakes.
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