Notes

Lead Gen
Lead Gen Strategies - Lesser Known Strategies For Generating Leads

There are many ways to generate leads, and this article will look at a few of the best. The first thing to know is that standard lead gen strategies rarely convert. Inbound marketing, Account-based marketing, and Content marketing are the most common, but there are also some lesser known methods you can use as well. In this article, I'll briefly discuss each of them. Hopefully, you'll find it helpful to apply some of them to your business.
Content

The foundation of a successful lead generating and nurturing strategy is content. Content engages prospects and customers, educating and inspiring them to become leads. It helps them overcome their challenges and aspirations and earns their trust. But the question is, how do you create content that engages customers? What should you include? Here are some tips for creating content that converts. Make sure to use your content to generate qualified leads.

The first step in creating compelling content is to identify your prospect. You can use the information gleaned from market research to build buyer personas. Another effective way to find out what your prospects are looking for is to build a question/answer website. Then, answer related questions and offer more information on your site. You can also get free press coverage for your content by participating in question/answer sites.

Video is another effective way to increase sales. Educational videos are the gold standard for good videos. If you have a lot of valuable content to share, consider embedding it into your landing page. Putting a video on your landing page is a powerful way to make complex topics seem interesting. This type of content generates qualified leads by offering an educational, entertaining, and informative video. However, the creation of educational videos requires a little extra work.

Developing a buyer persona is another key step in content marketing. Without a clear picture of your target audience, content marketing will fall short of generating qualified leads. Therefore, it is crucial to identify your target audience first. Create a buyer persona based on your target audience's needs and preferences. Then, make content tailored for that persona. Only then will your content marketing efforts become effective.
Inbound marketing

The goal of inbound lead generation is to attract prospects to your business by providing valuable content. Typically, these content pieces include explainer videos, webinars, or a free resource. The information that is gained from these interactions can be used for lead nurturing. This type of marketing approach aligns more closely with the behaviour of buyers. The most successful inbound marketing strategies for lead gen involve providing value to prospects. Listed below are a few ways to create valuable content.

Optimizing your website is another inbound marketing strategy for lead gen. By personalizing your website, you will increase your conversion rate and build trust with your leads. To create a personalized experience for your visitors, use tools like Hyperise. Personalization will grab their attention and help you build a relationship with them. If you're ready to generate leads from your website, try these three tips. Once you've mastered these strategies, you'll have a great start to converting more of your visitors into customers.

Identifying market trends is a vital part of inbound lead gen. By identifying trends and learning about consumer purchasing patterns around major holidays, you can pause biddable campaigns and refine your organic efforts to reduce your cost per lead. This strategy is effective for short-term sales as well, because it helps your business retain its customers. It is also a great tool for nurturing your leads through the sales funnel.

By using web content reports, Episerver collects six pieces of information about prospective leads. These pieces of information include the full name of a lead, his email address, and a company that allows you to research their company and industry. This information allows you to better understand the prospect's needs and expectations. If you are a B2B company, this information is particularly important. Inbound marketing strategies for lead gen are the best way to generate new leads.
SEO

The quality of SEO leads depends on the incoming traffic and how the lead capture form is set up. By optimizing your website content and using ranking tracker tools, you can improve the quality of your traffic. Ideally, your website should attract traffic that has a high transactional search intent - meaning, those who want to buy. In order to generate these leads, you should focus on creating content that focuses on transactional keywords and boosting your ranking with backlinks and other SEO strategies.

Another aspect of SEO as a lead gen eration strategy is page speed. Page speed is crucial for the accessibility and loading time of your website content. When a visitor arrives on your website, they should see content in less than three seconds. If a site takes longer than three seconds, 53% of mobile users will close the window. To improve your SEO, make sure your site is fast enough to satisfy the needs of all your visitors.

Creating high-quality content is also crucial for SEO lead generation. Your SEO content should be "10X" (ten times) better than your competitors'. Creating high-quality, consistent content will establish your business as an authority in your field, which will increase your chance of attracting leads and customers. The best SEO strategies also increase your web presence and increase sales. They appeal to your target audience at the right time and place.
Account-based marketing

There are many reasons why account-based marketing is a good lead generation strategy. For example, account-based marketing helps companies acquire more recognizable brands, re-engage lost customers, and expand their footprint. But before you start leveraging this strategy, make sure you understand exactly what it is. Here are some tips to help you make the most of account-based marketing. Read on to learn more.

Using account-based marketing for lead generating is much more targeted than traditional inbound marketing. Rather than casting a wide net, you create a specific bait that will attract the attention of your targeted customers. You can target your content to address their top concerns, such as accounts payable fraud. And if you're doing account-based marketing right, you'll be able to nurture those customers and increase your conversions and revenue. In fact, companies that use account-based marketing report a 28% higher sales win rate and 36% higher customer retention. What's more, account-based marketing helps build stronger relationships with customers and increases their lifetime value.

Before you begin implementing an account-based marketing strategy, get your internal stakeholders involved. Getting internal stakeholders on board is key to creating consistent experiences for targeted accounts and streamlining the strategy. ABM requires collaboration between sales and marketing teams, as well as members of your account-buying committee. You'll need to align your sales and marketing leadership on how to build an account-based marketing team, and identify dedicated members for your sales team.

By using account-based marketing, you'll streamline the sales process and improve your client acquisition. Your sales team can focus on the most relevant accounts while your marketing department is focused on fewer, high-value prospects. This approach helps you increase your sales by reducing your sales cycle and maximizing your cross-selling opportunities. However, account-based marketing requires you to invest in high-value accounts and improve the alignment of your marketing and sales teams.
Gamification

Gamification as a lead generation strategy can help your business increase sales by increasing the attention of your leads during the opt-in process. Companies like IBM use this strategy by creating an online game called Innov8 that challenges users to solve real-world problems. However, this game can only be accessed by those who sign up to receive information from IBM. There are many other ways to implement gamification, including email campaigns, social media, and other digital marketing channels.

For B2B marketing, gamification can be an effective tool to motivate customers and move them through a sales funnel. Most B2B firms have a website that leads through a sales funnel. By gamifying this website, you can encourage leads to sign up for free trials or purchase their software. Your leads will be motivated to complete each step of the process, and this will increase your chances of conversion.


A great example of gamification as a lead generation strategy is KFC Japan. The company used mobile games to promote shrimp-themed products, including a game in which users had to swat shrimps to earn coupons. The campaign was so successful that KFC had to cut the campaign time in half to maintain supply. The company also offered incentives such as vouchers for reaching certain levels. In order to attract new customers and increase sales, you must create a game that engages and delights customers.

There are many examples of gamification in business, but most of these examples are interactive. People love games and interactive content. It is no wonder that 79% of marketers believe interactive content attracts attention. In addition to being fun, gamified content increases brand awareness and increases conversions. With these benefits, gamification is an excellent lead generation strategy. If done correctly, it can boost your online business to a new level.

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