Notes

Running Your Very First Webinar
When I asked a webinar audience why they hadn't started using webinars yet, these folks were a selection of their most typical responses:


"I don't know what technology to use"

"Frightened of being unable to manage the technology"

"Not confident about questions in the audience"

"Haven't reached it yet, I need to build sufficient followers"

"Was very concerned about building a mess of it and a fool of myself"


Most with the responses were about doubts, concerns as well as fear about using webinar technology. Even experienced workshop and seminar presenters suffer from this problem, because they find the webinar environment unfamiliar and daunting.
For many individuals planning their first webinar, the thing is not that things fail, but they worry things might get it wrong. That either holds it well from starting or makes them nervous whenever they do start.
As Mark Twain really should have said: "I've had many troubles inside my life, many of which haven't happened."
The option is simple: Simplify.
Think about the difference between climbing a mountain and taking a casual hike in the national park.
An experienced climber can tackle the most challenging mountains on earth with confidence and safety, because she's the best equipment, the right training, plenty of preparation, a good support team, etc. If you was lacking all of that, climbing a mountain would be foolhardy.
On the opposite hand, even without a lot of training, equipment, support and experience, you can take a casual hike on well-signposted trails inside a popular national park.
I recommend you treat your very first webinar as a casual hike as opposed to a challenging climb. Rather than attempting to arrange for exactly what might fail, design a webinar therefore it can't fail.
That may appear obvious, but you might be surprised how many people over-complicate their first couple of webinars, and raise the pressure and stress as a result.
Here is something I recommend you don't do within your first webinar:


Don't charge money for it.

sites invite as lots of people as is possible, even if you could reach them.

Don't start audience microphones during the webinar, because that raises the probability of an audience member taking you off course.

Don't use multiple windows - as an example, switching between PowerPoint, your Web browser, Excel, Word and PDF.

Don't have multiple presenters, as it adds extra steps when switching screens, turning microphones off, etc.


All of people things add extra potential problems. Instead, do the following:


Make a webinar free.

Make it private: Invite only selected, trusted people - for example colleagues, friends or maybe your best clients.

Take questions in writing only, either submitted advance by e-mail or shipped to you during the webinar.

Use PowerPoint only (or Keynote over a Mac), and close all the other windows.

Be the only real presenter.


This is usually not the method that you are likely to run every webinar in the foreseeable future, yet it's the best way to get started.
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