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Website Maintenance
What Is Website Maintenance?

The most common question people ask about website maintenance is how to keep their sites running smoothly. Website maintenance involves a number of tasks, from checking for broken links and updating template files to keeping a site secure from security exploits. In this article, we'll go over some of the key things you should keep in mind to keep your website running smoothly. Hopefully, by the end of this article, you'll be more knowledgeable about website maintenance and be able to take care of your site on your own.
Checking for broken links

Broken links on your website can be annoying, but they can also harm your SEO rankings. That's why checking for broken links on your website should be a regular part of your website maintenance. Broken links can point to content on another website or internal pages within your own website, and will most likely lead to an error page. To ensure that your website's links are working properly, you can perform broken link checks with free tools.

A broken link on your website can affect the user experience and search engine traffic. Fixing these broken links is a quick and easy task that can help you boost your ranking. Broken links can be caused by several factors, including typos, incorrect typing, or an external website that no longer offers the program. Some links may also be impacted by domain name changes. A broken link is likely to point to a page that no longer exists, so make sure to fix it as soon as possible.

Broken links can lead visitors to leave your website prematurely, which can hurt your SEO. Not only do broken links impact a visitor's experience, but they also hamper your website's loading time, content, and SEO ranking. You should use a link checking tool like SEOptimer's DIY SEO to identify broken links on your website. Once you've identified the issues and fixed them, you can continue optimizing your website for a faster browsing experience and higher search engine rankings.

Performing manual checks for broken links during website maintenance can be tedious and time-consuming. However, it's essential to make sure all your links are working before launching any changes. In addition to manual checking, it's also a good idea to check your site for broken links using a website maintenance plugin or web-based option. These tools are available in many different platforms and will allow you to detect broken links quickly and easily.

If you have numerous broken links on your site, you should immediately redirect them to the domain homepage. Broken links caused by errors are easy to detect, so try to avoid making the same mistakes in the future. You can also use an Excel spreadsheet to keep track of broken links. Alternatively, you can export your Google Analytics data to an Excel file, which contains columns labeled broken links, unique page views, and page visits.
Updating template files

Updating template files is an essential part of website maintenance. If your template is outdated, visitors may have trouble viewing your website. Outdated information may result in a bad customer experience and even loss of sales. Keeping your website up to date is essential to ensure that it looks good on different browsers and mobile devices. Having a responsive website can increase visitor time on your website and improve your search engine rankings.

Updating template files is part of website development, but it's not the only aspect. Besides making your website look fresh, it will also make it perform well on search engines. Statistics show that billions of Internet users search online for information each day. Seventy-five percent of those users don't even scroll past the first page of Google's search results. When your website isn't updated regularly, you'll likely notice a slow loading time, broken links, and outdated content. Performing routine website maintenance will ensure that your site gets the most traffic possible.
Checking for security exploits

Hackers use scripts to scan random websites, looking for vulnerabilities. The easiest, most common security exploits allow them to access your website's data. Unfortunately, many small-business owners do not prioritize security as a top priority. They do not have the time to monitor their website security themselves, or the budget to hire a security expert. Cybercrimes cost the world's economy over $600 billion each year. Fortunately, there are many ways to protect your website from being attacked.

In addition to security, regular website maintenance keeps your website up-to-date. Outdated scripts, exposed plugins, and missing CMS patches are common causes of website security vulnerabilities. By regularly checking your website for security flaws and vulnerabilities, you can protect your website from a hacker. While it may seem like an unnecessary task, it can prevent a website from being attacked by a malicious hacker.

Another way to protect your website is to back up your website regularly. Regardless of your website's platform, regular backups are essential to keep it safe from hackers. This way, even if your website is down for an extended period, you can recover from any accident. This is particularly important if you are a perfectionist. Regular backups ensure that you have a restored point, regardless of what happens to your website.
Keeping your site running smoothly

In order to maintain a high-performance website, you must regularly perform routine website tests. These tests will help you improve your website and business, protect your website investment, and provide a high-quality customer experience. Testing also allows you to check the speed, stability, and responsiveness of your website, as well as its accessibility. Performing regular website tests is critical for any business, regardless of size. Here are some tips on how to maintain a high-performing website.

One of the best ways to keep a website running smoothly is to use a website support service. These companies specialize in maintaining website performance and security, as well as speed and load time. They ensure that visitors to your website have a positive experience, which in turn, increases the likelihood of conversion. Moreover, proactive website owners can significantly reduce the risk of major issues, such as hacking or data loss. So, what are the benefits of a website support service?

Aside from speed and uptime, a smooth-running website can help your current customers find you, generate new business, and give a good first impression to potential customers. Your website acts as a virtual salesperson and directory for your business, and is accessible to customers 24 hours a day, seven days a week. Regularly checking your site for broken links and dates can help ensure that your website is always ready to go for business.

Regularly updating your website's software is another important way to ensure that your website runs smoothly. Updates are important to keeping your website secure and safe from hackers. It also improves performance. A clean server can run faster and free of errors. Maintaining your website also means cleaning out the data stored on your server and installing patches and updates for your website. Regular updates keep your website up to date and keeps visitors engaged. These are just some of the most important things to consider when ensuring that your website is operating efficiently.
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