Notes

Luis Flores
Time 30 min
Topic. The tree is talking me. What does it have to say? What do I do?

First, I will give you a brief overview of the sustainability strategy we have developed for the Mid term plan. By the way, I will share how the idea came up. I called cover my sister. So, I was walking through the rain forest close to the Arenal volcano area in Costa Rica, when one of the trees started talking to me. The tree introduced it self and asked me how does your side of things look? At first, I was shocked. "The tree is talking to me I thought". I replied everything is fine. However, Nature continued talking to me. He told me he is very sad because of the irresponsible, insensitive and the lack of respect humans demonstrate with our behaviors treating the world and damaging the environment. Nature told me that we would see over the next years how the degradation and dead of coral reefs al along the world caused by the global warming and the overfishing will break the equilibria in all ecosystems and life in the planet. In my perspective, we are against the sword and the rock.
If we look at the facts, we´ll see that my new friend, the tree Nature, is saying the true.
If you ask me, we must listen the voice of nature in order to recover the balance in our modern civilization. If there is a will, there is a way. So I strongly recommend and encourage you to contribute to settle the foundations for a new circular economy. Business and economic growth which are so important for our civilization development can be conducted caring about the word.

With that being said, I will divide the presentation in three sections. Introduction, strategy development and conclusions. Please, do not hesitate to interrupt me if you have any question, Here is very important that you speak up and all together would develop the fine tune aspects of the strategy. Let's get started.