Notes

Crypto Marketing Services
By the end of 2024, the blockchain market is expected to grow to $ 20 billion in annual revenue (source). This means that more companies will enter the crypto-industry and the competition will be tough.

By 2021, the estimated global cryptocurrency rate will average 3.9%, with more than 300 million cryptocurrency users worldwide. (source)

Out of the world's total population of 7 billion, there are still billions of people who need businesses to reach them out and engage with the crypto-ecosystem through their business.

SOURCE

Opportunities can be exciting and competition can be fierce. All you can do is create an effective marketing strategy that will lead to growth. If you have a crypto business or manage marketing for one of them, then this post is for you. We talked about what crypto marketing is, how it differs from traditional marketing and the 10 strategies you can use to grow your business.

What is crypto-marketing?
The promotion and sale of crypto-related products or services (exchange, wallet, credit bank, community, etc.) is called crypto-marketing. Any activity related to building market awareness, gaining customers, increasing customer returns and improving sales will be subject to crypto-marketing.


Cryptomarketing differs from traditional marketing in several ways:

The technologies and terminology used to describe the cryptotrope are new and complex.
The market is supported by the community and is sometimes managed by the community.
The crypto-industry and its adoption are still in their infancy.
These unique factors mean that traditional marketers need to rethink how they promote crypto businesses and take advantage of the fact that they are all digital, and people will turn to online communities for advice. . 7 crypto-marketing tips for business growth
Invest in content marketing

Because the world of cryptocurrencies is new and complex, many solutions are needed to teach people about technology, its future, and how it will work.

Due to the attractive financial advantages and innovations of new technologies, people are always looking for the latest information. When your content appears in Google search results, social media sources, or communities, it has the potential to attract potential customers to your platform.

Content also helps build authority and trust when people see that you know what you are saying and can lead it. It gives your brand more space and leads people to choose you over the competition. The easiest way to share content is to create a blog on your site. When someone discovers your blog, they automatically discover your site and offers.

CoinSwitch, the cryptocurrency wallet, publishes cryptocurrency trading blogs for professionals and beginners. They also hold question and answer meetings with bloggers.



What content is good for a cryptoblog:


2. Take advantage of email marketing

If you want to share content with your audience, you can start a newsletter.

CoinDesk has a newsletter aimed at informing the public about bitcoins, cryptocurrencies and digital assets.



Coinbase has a newsletter called "Coinbase Bytes", which shares weekly crypto news with its subscribers.



In addition to the newsletter, you can email new customers to your platform, notify them of upcoming launches, or invite them to free webinars.

The advantage of email marketing is that you don't have to rely on a single platform algorithm to reach your audience. You can send your message as text, as a video link, or as an image. It's up to you how you design your email. Email acts more like a 1: 1 brand link than a social broadcast, so people are more likely to respond to your offers and messages.

To run email campaigns, you need three main things: a subscriber list, an email list management platform, and content submission.


3. Creating a community

A community is a group of people with similar interests.

The community can help you attract the right audience and new users. But community means more than just watching on social networks. You will not be able to moderate or influence the conversation there.

If you want to have a big impact on people like your business, you need to use platforms like Reddit or Telegram. Discord is also a popular platform for cryptocurrencies.

In addition to providing a platform for people to discuss, the community is a great way to listen to their pain and learn about what they are looking for on the platform. This will help you refine your message. Some examples of crypto-communities:

Binance has compiled telegram channels for different languages and regions.

Crypto Hub is a popular community of Discord with more than 12,000 followers.



Coinbase has a community of 207,000 people on Reddit.



4. Create Crypto Airdrops

If you want to distribute your cryptocurrency token in the hands of most people, distribute the tokens for free in exchange for registration on the platform or simply by being part of the community. This marketing strategy is called Airdrop.





This can help in two ways:

1) Build loyalty: The first users are your most loyal followers because they get special attention and the new ones become early users.

2) Spread the word: Leading adopters and attention lovers will also spread the word as they stand up to make money from token popularity.

5. Organizing Bounty Campaigns

A reward is a reward provided as an incentive to complete a task. In the cryptoworld, the reward is given in the form of cryptocurrency tokens promoted by the platform. Instead of spending money on advertising to reach potential customers, rewards programs use a network of cryptocurrency enthusiasts to find new users.

Gifts are different than Airdrops. With airdrops, people don't have to do difficult tasks. It's literally like something fell from thin air into your lap. Gifts require time-consuming tasks and can also have time limits. For example, posts, reposts, tweets on social networks, promotion of threads on forums and more.

6. Use referral programs

Referral marketing is a marketing strategy that encourages existing customers to make family, friends and contacts to become new customers.

It is based on the philosophy that you are more likely to buy or control something when it comes to a proposal from someone you trust than to promote it on social media. To run the referral program, you will need the following things:

A great referral link for all your subscribers today
The incentive structure is based on how many recommendations a person makes
A way to inform your current users about the program.
All crypto companies have a dedicated section on their websites to promote and explain their referral program. Here are two examples:


7. Choose your social media platforms

Not all social media platforms are worth the time and effort for blockchain, crypto and digital companies. Facebook is the most popular platform, but today it is popular with the older generation, which is following the digital transformation. Snapchat and Instagram are especially for the younger generation, who may not have the money to get into the cryptocurrencies.

For crypto companies, there are the social media platforms you need:

Twitter: Twitter has a large base of crypto enthusiasts and supporters, as thought leaders such as Anthony "Pomp" Pompliano, Neeraj Agrawal of the Coin Center and hedge fund manager Mike Novogratz regularly present their perspectives and share information about the platform.

Coinbase Twitter account has 5 million followers! This proves that you have to surround yourself and add value to your followers.



Discord: Originally designed for gamers, for gamers, but Discord has gained popularity in crypto-community. This is possible because there is not much distribution between the gaming and cryptographic audiences. In addition, you can also use Telegram, which is great for informally connecting your audience.

Bottom Line
In 2021 alone, more than 2,000 cryptocurrencies fail and several crypto companies close each month (source). If Crypto marketing don't want to be in a pile of dead companies and coins, it's time to invest in long-term marketing strategies.

To share this content, you can start with content marketing and email marketing. Create a blog and start sharing knowledge with your existing customers or add value to crypto communities. Remember, it's a long game. There is no return one month after you publish your first post.

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