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US Based Multi-Channel Fulfillment Providers: Benefits for Businesses
For many companies and distributors in the multi-channel fulfillment industry there is a certain synergy that comes from working with one another. Most companies have their own unique markets, products and promotional models. Often due to limited resources these companies must work together to find successful combinations. By using multi-channel fulfillment as a strategic advantage, these companies can share ideas, experience and in some cases even technology.

Many companies are beginning to realize how powerful multi-channel fulfillment is. They can save a considerable amount of money on the cost of manufacturing and shipping when they take advantage of multi-channel fulfillment and the ability to combine multiple channels for maximum distribution benefit. In addition, there is reduced risk involved because there is less duplication of efforts. The most significant benefit however is the opportunity to increase sales and improve return on investment through more efficient channel program development and greater control over the distribution process.

One important thing to understand about multi-channel fulfillment is that it's not just for large distributors or multi-outlet companies. Small companies often use multi-channel systems. In fact, many distributors have started out as small local operations. In many cases, they first developed an interest in multi-channel fulfillment because they saw it as an opportunity to develop a national presence or to diversify into new markets. Today's small distributors and multi-channel manufacturers are constantly looking for opportunities to increase sales while reducing costs. If you are a small company or distributor and you see this opportunity in your industry, you should contact a multi-channel fulfillment manufacturer today.

US based multi-channel companies have a wide range of products and services to offer. In addition to the traditional personal computer, scanner and printer offerings, US manufacturers of multi-channel services also provide solutions for data processing, printing, digital camera and PDA devices, consumer electronics, pharmaceuticals, aerospace and defense, and a host of other industries. While some of us are fortunate enough to work with only one or two of these industries, others have to work with thousands of different companies across multiple industries. As a result, it is important for us to be able to offer multiple solutions if we must expand our customer base or if we want to expand our presence in certain industries. If this is the case, we need to find a US based multi-channel fulfillment manufacturer to help us.

A multi-channel fulfillment provider can help us by taking care of all the logistics for us. In most cases, we will choose to enter into direct manufacturing partnerships with the small or mid-size companies that supply us with the components that we need. For example, if we manufacture a digital camera, scanner or printer, we will arrange for them to be manufactured in bulk at a US based factory and then we will pack and ship them to our customers from the factory using freight forwarders. We don't need to worry about shipping products through our own warehouses, and we don't need to worry about warehousing issues either. By partnering with a multi-channel fulfillment company, we can free up valuable warehouse space and eliminate the need for buying additional storage space and shipping trucks. The end result is significant cost savings to us and, because the bulk of our products are sold online, even more savings to our customers.

However, in some instances we won't need to do business with manufacturers directly. For instance, if a large manufacturer in our industry needs some specialized equipment and our company doesn't have the financial means to provide it, then we might partner with that manufacturer in order to get the products that we need for our operations. In this situation, our multi-channel partner would distribute those products to our customers as part of their inventory, shipping them from their own facilities. We don't have to buy the inventory from the manufacturer, although we'll be collecting sales from the products that they sell to us. This arrangement is beneficial to both parties, since the manufacturer has an established business relationship with the distributor and we have a guarantee with the distributor that the products will be on the shelves when they are needed by our customers. And since the manufacturer's products are frequently on the market before we do, they also have a record of quality and we know that we are getting the very best products available.

In addition to finding a multi-channel fulfillment company to distribute our products, another way to find the right channel partners is to browse online for a list of distributors that are available in your area. Most of the manufacturers selling in the multi-channel category today have online websites, where you can usually find product descriptions, technical data and photos, and often even pricing and special offers. It's also easy to find out what the manufacturer's standard terms of sales are, so you can be sure you're working with an authorized dealer.

There are many benefits to partnering with multi-channel manufacturers and distributors. For one thing, it allows us to expand into new areas where we may not have been able to before, which can only help our businesses grow. Plus, distributors who work with us have deep experience in the field, and have established good relationships with their clients. Because of this, the distributor's products always have a top quality, consistent look and feel. These are just a few of the benefits associated with using a multi-channel distributor to handle your supply needs.
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