Notes

Seo Terms For Newbies ? Part 1 Of 2
A newbie is someone who is new to something and SEO is short for Search Engine Optimization. So if this can be you, here are a few terms you'll be hearing and want to be familiar with.

A few years ago, SEO did not even exist, so somehow we are all newbies. It?s just that some will be more new than these.



This report on terms, is by no means exhaustive but is meant being a basic review of the text utilized in SEO. At the rate new terms area appearing, by the time you have finished looking over this list someone could have probably invented a new term, but no less than you could have the basics. So lets get started.

above the fold
This is derived from the reference to the most notable section of a newspaper. Above the fold is employed on the Internet to spell it out the top section of the page the visitor can see without scrolling down.

AdSense
Google's contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from when visitors click the ads.

AdWords
Google's pay-per-click (PPC) advertising program. Use AdWords when you want to buy advertisement to send traffic somewhere.

algorithm
Algorithms are complex teams of rules based on mathematical equations. With regard to SEO the algorithm is the place the various search engines rank website pages inside it?s search engine results. Some SEOers think is because can determine the algorithm, they're able to obtain higher search engine ranking positions.

anchor text
Also called link text. Is the blue underlined text on websites that you just click to attend another page or site. (Note: The link does not necessarily have to be blue or underlined but that is the traditional standard).

backlink / back link
A link on another page that links to the page you might be viewing. Also known as inbound link.

click through rate (CTR)
Often employed in Internet marketing to describe the share of users who visit one of the links or advertisement. IF a webpage has 100 visitors and 12 go through the link then your page carries a CTR of 12%.

cloaking
The practice employed by some web sites to deliver one page to your internet search engine for indexing while serving a wholly different page to all others. So what the google search sees and what you see are two different things. It should be noted the practice of cloaking will get your site banned from search engines like google.

conversion rate (CR)
The amount of readers that deliver your most wanted response (MWR). The CR is a crucial measure of the strength of your online sales effort. If your internet site is selling an e-book and if 3 of the many 100 visitors buys your book then your site carries a CR of 3%.

CPC
Cost per click. The total cost of your marketing strategy divided through the resulting number of unique visitors.

CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often found in the banner ad campaigns industry.
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dead link
A link to your page, that don't exists or has become moved with a different URL. Search engine spiders regularly remove dead links.

deep linking
The practice of linking for the inner pages of another internet site - instead of linking for the homepage.

Google bomb / Google bombing
The practice of employing anchortext to make a website show up in the Search Engine Results Pages (SERPs) under keywords which can be away from context to the page. It should be noted that Google is taking steps to stop this practice.

hand submission
The practice of visiting each google search and directory and submitting the registration form personally instead of employing a software package. Some systems is not going to accept automated submissions. Same as Manual Submission.

heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the greatest. The heading tags might have significance in SEO with search engines like google appearing to assign more weight to keywords within heading tags.

hidden text
Text on the site that's visible to spiders although not to human visitors. The aim would be to load the page with keywords without deterring through the visitor's experience. This is mostly made by making the text the some color as the background. Most engines like google can detect hidden text and consider it a form of spaming. Pages that have hidden text are penalized or perhaps de-listed.

hit
affordable seo company australia is a request data on a web server. A visitor opening a page with 3images will in the operation generate 4 hits.

hot linking
The practice of displaying images files, video files etc. on a internet site when those files take presctiption another (usually someone else's) server. Effectively the web page displays content that utilizes up another woman's bandwidth. Hot linking is normally considered unethical unless prior permission is obtained.

HTML
Hypertext Markup Language is the primary language utilized to write internet sites. Consists of tags .

HTTP
Hypertext Transfer Protocol may be the most common transfer protocol utilized to facilitate communication between servers and browsers.

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Adam White
My Website: https://www.leapfrog-media.com