Notes

All about Digital Marketing

The Internet is already part of our daily lives. It's practically impossible to think of something that is routinely done that has not been impacted by the digital revolution. And that includes consumer habits!




In the present, it's increasingly prevalent to use the Internet to research the products or services available as well as to find prices and purchase. In fact, 71% of Spanish internet users report buying online, as per an analysis conducted in 2018 by IAB Spain.




Marketing's goal has always been to connect with your audience and engage them at the appropriate time and place. Therefore, if your business plans to do business online, you need to be on the spot where your users spend most in their lives: on the Internet.




And it was taking the complete potential of this method in mind that we created this article. In it, you'll see what digital marketing is principally about, as well as how to put them into practice in your business.


ADVANTAGES OF DIGITAL MARKETING


The primary benefits of digital marketing include:




Thanks to numerous digital tools for communication, businesses can contact customers in a variety of ways and approach them in a targeted way.


Digitalization has led to an exponential growth in new data sources.


It has also led new general conditions and increased the possibilities for analyzing marketing actions.


Comparatively to offline measures, far fewer transaction costs are assessed on the demand or supply side (such as search and information costs from search engines like Google or transaction processing fees through payment platforms that are digital like PayPal).


SUPPORT FOR DIGITAL MARKETING


Digital marketing encompasses a wide range of methods and material elements. The most common techniques along with media and materials are described in the following paragraphs:




A site of their own


A blog for the company with regular blog posts


Self-produced white papers and e-books


Audio or video content such as how-tos, webinars, ...


Attractive infographics


Online brochures


Interactive tools, such as charts, maps, quizzes , or games


Social media channels (Twitter, Facebook, LinkedIn, Instagram etc.)


Online reporting is done through social media, PR or magazine reporting.


What elements you pick naturally depends on the type and the target of your desired customers - the customers. Who do you wish to reach, where and in what way?




TERMS AND METHODS IN DIGITAL MARKETING


Marketing content




Content marketing is the development, planning, as well as distribution of information that provides value to the audience thus making the company the solution-oriented. Additionally, you can use a content strategy to increase your SEO's visibility.




Email marketing




Email marketing is the sending of digital emails through which customer contact can be established or enhanced. Marketing via email is frequently employed to guide people to the company's website for instance, or to advertise events or content.




Inbound marketing, sales and service




Inbound is a general corporate strategy that includes sales, marketing, and service to customers. Inbound always makes use of the information and content that the supplier provides online to attract potential customers to your business. The goal is to target your readers, convert those readers to lead, then close deals with them and motivate them to buy from you.








Marketing Automation




This is software that will simplify your marketing activities. Routine tasks such as sending out emails or posting on social media can be, as the name implies be automated by the program. With marketing automation , you are able to also send complete workflows, for instance, emails in sequence that are which are initiated by specific lead actions.




Mobile marketing




Mobile marketing is the term used to describe any process that improves the quality of digital ads, websites, images for mobile devices. An optimized design or so-called responsive system is employed to provide the same user experience across mobile devices.




Native advertising




Native advertising refers to advertisements in a typical environment. These are content-based ads on a platform that are displayed alongside content that is not paid for (e.g. advertisements for Instagram).




Online PR.




Online PR is like traditional PR. It is a digital report of its operations. It can be found on blogs, on websites of printed publications, or on social media.




Marketing partner




Partner marketing lets you earn a fee when you advertise other people's products or services on a website that is your own. The amount you receive is based on conditions like the time of your advertisement lead generation, click-through rates.




Pay-per-click (PPC)




This term describes a billing method used in paid online advertising. A good example is the Google AdWords platform: for each click on an advertisement, you will be paid a certain amount. This is a different way to draw visitors to your site. It's also one the few online advertising options that can be used for a short time and thus is very effective for campaigns.

Find more information about agencia marketing digital barcelona on our website.

Website: https://marketingmentedigital.com/agencia-marketing-digital-online-barcelona/