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All About SEO Agency

What is SEO?



SEO (Search Engine Optimization) Also known as organic or natural placing, is set of techniques whose objective is to improve the search engine visibility of a site in search engines, Google having the highest rank and being important worldwide. These actions can be implemented within the site itself, by optimizing the internal code or content (SEO On-Page), or outside the website through the creation of external links and social signals (SEO Off-Page).


Seo On Page and Seo Off Page



SEO strategies are designed to improving the position of a website's ranking on the result pages, also known as SERPs. These pages are designed to rank relevant keywords that draw the attention of potential customers and enable them to enter the funnel , also known as sales funnel.






It is no doubt that SEO is among the most significant digital marketing strategies since it allows to increase visibility and boost the amount of visits via search engines (organic traffic). Simply put, SEO means more opportunities to turn leads into customers.






What are the signals Google examine to index and rank an internet site in its SERPs? The answer may surprise you by more than 200. And the "fun" part is that these ranking factors are continuously changing.






Google's objective is to provide the most relevant response to user searches and in order to do this, the algorithm is continuously learning. This is why SEO experts need to stay on top of the latest algorithm updates to continue to stay competitive in search engine rankings.






What are the most important SEO aspects?



As we've announced, Google considers around 200 different signals when determining the rank of a website in its results ranking. But, we can determine the top 3 SEO aspects in 2019.






1. Content



Content is the foundation on which SEO is based. Without content, it is nearly impossible for a website to be ranked in search engines. To be effective, content, it must be relevant, useful and interesting for the user, while also responding to their query. In addition, quality content generates links in an organic way , and also encourages users to share it by growing social signals.






When creating content, it is necessary to take into consideration the keywords, which are the words the user type in or pronounces in the search engine to obtain their answer. "Italian restaurant in Madrid" is an example for a keyword.






Keyword research is the basis for the creation of content. Without it, we'd be walking blindly. Once keywords have been identified then it is crucial to use them in strategically spots on the website, such as H1 andH2 headings, URLs or in the Title Meta Tag.






2. User experience



User experience is related to Rankbrain which is a machine learning algorithm based upon Artificial Intelligence that Google uses to help improve the quality of search results.






Google is constantly improving to better understand what searchers are looking for and adapt results to suit your needs. The website that offers the most relevant response , and is easy to navigate, with a perfect web structure is the one that will gain the favor of the user and, consequently, Google's favour and rank it higher.






Statistics such as click-through rate, bounce rate or time spent on the site can aid in determining the level of user satisfaction with a site. If the user satisfaction is high and enjoyable, it's more likely that the user is compelled to leave a positive comment about the content or share it with their social media, increasing the relevance of the website to Google.






3. Performance



The speed of a site is key to SEO positioning because when it's optimized users experience is enhanced. In this regard, the speed of loading is crucial. Users wait an average of 5 seconds for websites to load. If the website does not respond within that time then they leave the site in search of a new outcome.






Mobile usability is also crucial. At the time when 60% of searches are made via mobile devices, it's vital that websites have responsive designs, that is, that it is visible correctly on all devices regardless of whether it's a laptop, a desktop computer as well as a smartphone or tablet.

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