Notes

mportant digital marketing metrics


As I've mentioned earlier, the analysis of the metrics may differ based on what you want to accomplish through each step taken in a certain medium.



However, there are 3 indicators that can be used to support any digital marketing strategy and that are essential to measure your progress.



ROI


ROI is the indicator that tells you the amount of money a company spends on each investment. Through it, you will know what was the return made by a specific strategy or with the entire strategy.



The formula for calculation is:




ROI"income-investment" investment




CAC


The CAC measure allows you to estimate the amount it took the business to gain an existing customer.



To accurately measure it All costs must be consideredby adding up all costs related to sales and marketing over the specified time and comparing with the number of clients that were arose within the business during that time.



Average ticket


The average ticket represents the amount a customer pays when buying a item or service.



To determine it, calculate the total value of each of the transactions made in one specific timeframe (which could be a day, week, month depending on your company's needs) and then divide the sum by the total amount of transactions you have had in the. same period.



Companies face challenges and errors in the digital marketing strategy


If you're beginning a digital-based marketing plan, it's typical to encounter small issues, and then end up stumbling on some errors .



Uncertainty about how to deal with leads generated by HTML0 is just one of them. .



Many businesses are committed to getting an approximate understanding of potential clients and, when they finally succeed they aren't sure how to take the next step.



The key to ensure that you can work your leads efficiently is in the planning. There are numerous strategies to help you at this stage including the creation of a buyer's profile and the analysis of the sales pipeline , and the following of the buying journey.



Be aware that every lead generated is a sales opportunity, for that reason choosing the right strategy will be the key to closing the transaction.



A common mistake is not knowing where your customer has traveled to reach the transaction important to know which actions are effective, or not as per your digital strategy.



To do this, it's very important to have an analytical view and arrange mapping processes, for instance, adding UTM parameters to Google Analytics that allow identifying the root of the actions performed by users in addition to having the aid of automation.



Only by analyzing and recording of your day's events will you be able to enhance your digital marketing strategy and make it more and more effective.



Conclusion


The benefits of digital marketing are readily apparent, especially when you concentrate your efforts on the medium and long term.



Online actions are perennial and, unlike traditional marketing, are able to produce results regardless of. This is why they are extremely useful in the event that you're searching for an easy and cost-effective method of promoting your business.



As you've witnessed thus far, digital marketing has transformed the way that promotion is conducted and, as of today reaching out to the masses is no longer a luxury of the big brands who can invest in traditional marketing campaigns.



Additionally, the strategy is not only available to everyone, but also manages to be flexible and adapt to the business model of the organization Any segment can have the power to achieve excellent outcomes.



I hope this post has made you aware about the value of having a web-based marketing strategy for your business . And, If you'll let me I'll give you additional reasons to demonstrate why you should also invest in content marketing.

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