Notes

If you are looking for a rewarding position in sales, marketing, or the finance industry then you may wish to consider a role with one of the many Incentive Marketing Associations. An incentive marketing company is a strategic partner in helping corporations and their sales force develop incentive programs that will strengthen the companies incentive programs, increase client retention, build brand loyalty, and enhance performance. Many of these companies offer a full range of advisory and consultative services as well as an extensive array of promotional and advertising programs.
The Incentive Marketing Association is an international non-profit organization of incentive providers, corporate gifts and other related services. The organization is committed to developing high quality practices and consistent performance standards in the incentive and reward field, creating greater understanding of the rewards provided through incentive programs, increasing awareness of incentive programs, and assisting its member corporations in creating successful incentive programs by identifying the right target markets and rewards for each program. Many of the IMA's short-term and long-term incentive projects have been successful in increasing customer loyalty, reducing financial waste, increasing sales strength and reducing marketing and advertising costs. Some of the short-term IMA projects have been implemented in specific industries, such as automotive and industrial, pharmaceutical, healthcare, energy/utilities, and consumer packaged goods.

The IMA is committed to working with its member corporations to ensure that incentive programs and their delivery methodology contribute to a positive and consistent supply chain and overall performance issues. incentive marketing platform does not define what is a satisfactory performance issue nor does it attempt to determine what a company needs to do to meet its performance objectives. Each corporation and its sales force is responsible for determining its own needs and the level of commitment it can reasonably make to fulfill those needs. Incentive marketing companies can also help a company meet its incentive program requirements by implementing a full-service incentive marketing plan. Through a full-service incentive marketing plan, a company can develop a concrete incentive program that meets its short-term and long-term performance issues and which is designed to accomplish the company's long-term goals. incentive marketing platform that are experiencing performance issues will also be able to reduce costs and improve their profitability by identifying and eliminating waste, developing and implementing a comprehensive incentive program that addresses both short-term and long-term aspects of company performance.
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