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One of the least talked about aspects of good digital marketing is cohesiveness. There should be an overall plan that takes advantage of all the opportunities to promote and market. As a top digital advertising firm, one area of cohesiveness we regularly see overlooked is the integration of social media https://antiguawebsolutions.com/social-media-marketing-services-in-newyork/ and blog marketing.
When people ask us, why should I integrate my social media marketing and blog advertising, the simple answer is potential. These two platforms, when properly aligned, will help you to maximize the possible of both.
Why Two is Better than One
Most businesses utilize social media for promotion on at least one channel. Many companies also have a blog to greatly help showcase knowledge, improve SEO, and provide value. Putting them together is like peanut butter and jelly; good apart but something special when combined. Joining these channels, it is possible to increase traffic and engagement, help develop a community, and gain important feedback that may lead to better content development.
Increase Traffic -
One of the basic ideas of using both platforms is in cross-promotion and increasing traffic to both sites. But it should not be done in a fundamental manner of just reposting blogs to social media or adding social media buttons to blog posts. Instead, look for ways to stand out and engage in unique ways. Remembecomer, a large number of other companies are bloating users’ feeds with blog re-posts. How will you stand out? Use different graphics or videos with unique summaries of the article or create custom memes and gifs to add spice to the content on social media. On blogs, don’t just use social media buttons but also write copy to entice people to visit those platforms now. For example: Did you sign up for our $100 Amazon Gift Card giveaway yet? Have a look at our Facebook Page for details!
Improve SEO -
Blogs use keywords. Social media make use ofs hashtags. You will want to make those work together for maximum effect? It takes a little more effort when you are researching both keywords and hashtags to find the right combination of popularity and search volume. But it really is worth it as then your social media will provide better SEO for your website. Many times, people use generic hashtags and in so doing they are missing the chance to use long-tail keywords which are less common but align with content.
Better Feedback -
Initially, one of the great things about blogs was the opportunity to get feedback and connect to people in the comments section. Sadly, that has been short-lived, replaced now with a great deal of spam about how you can earn $8000 per month workwithing 5 hours a week from home. Or even worse, negative comments from people who like to cause problems. That is where the social media marketing integration will be useful. They are far better platforms for talking to an audience, obtainting valuable comments, and hearing honest opinions. It is simple to utilize surveys and polls to get more insights, which may be used for better content development.
Opportunity for Personality -
In some cases, blogs could be a bit bland. ppc company new york adhere to specific guidelines for tone, professionalism, etc. land is posted by Anonymous or Business Name rather than by Don T Crockett Esquire. When you utilize a combination of platforms, it includes the chance for more personality to be exhibited alongside personal branding. Let employees step out end up beinghind the brand name and foster connections while still following company expectations. Consumers prefer to connect with people, not faceless companies. Include author/bio links that hook up to their social media systems and use that to greatly help connect blogs to people and back again to your brand. Take content marketing “Live” on interpersonal media channels and allow authors promote themselves and the brand name.
The Bottom Line
The bottom line is that for nine out of ten businesses, you should integrate your social media marketing and blog marketing for better marketing results. By combining strategies and integrating those platforms, a business can improve the content and deliver better engagement, all while providing a far more consistent brand experience.
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