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Facebook advertising is a way to promote your brand, products and services through a multimillion-dollar social network using advanced technology. Facebook allows you to create eye-catching and effective ads that can be targeted to your target audience for little money.
According to Statista, eight million companies actively advertised on Facebook in the first quarter of 2020. Last year, advertising brought in $69 billion for the social network, while all other activities brought in less than $2 billion.
Facebook's team is regularly improving its marketing tools to improve the quality of its ads and make them as useful as possible for both the audience and the entrepreneurs. Let's find out why Facebook ads are effective in attracting new customers and promoting your business.
There are a number of factors that make Facebook an ever-growing advertising platform. The following five are beneficial for both small companies and large businesses:
Large Audience. The number of active Facebook users in 2020 was 2.6 billion. That's more than a third of the world's population, and the number continues to grow. That's why Facebook makes it easy for you to find your audience and tailor your ads to it.
Targeting options. Facebook Ads, in addition to basic targeting by age, gender, and location, allows you to customize ads based on customers' buying experience, family composition, workplace, profession, and so on. Facebook helps you target ads to teenagers, teachers, drivers, doctors, and so on with great precision.
Profitability. The cost of advertising on Facebook depends on three factors: your marketing goals, the length of the campaign, and your targeting settings. Facebook claims that you can run effective advertising campaigns with any budget.
Effective tools for success. For example, you can create eye-catching ad creatives, build different types of audiences, schedule posts to be published and promoted, set ad display schedules, and more. Facebook tools help increase hot leads and convert them into customers.
Let's analyze some data to see why Facebook ads are worth your efforts.
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