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According to the Institute of Marketing Statistics, in America alone companies spend around USD$76.9 billion a year on incentives - which includes gift cards and goods. However, what exactly is incentive marketing? In most cases, incentive marketing is used as a tool to encourage people to purchase a particular product. For instance, if you are a real estate agent you could offer cash rewards to buyers who buy a home through your agency.
Some marketers believe that the best way to get rewarded for promoting a certain product is to use a combination of different incentives. For instance, you might offer some rebate or cash back bonuses on purchases made by your customers. On the other hand, you might also offer your customers some incentive points whenever they refer new clients to you. If your agents get rewarded for each of these actions then it's easy to see why many people believe that the best way to get rewarded for promoting a business is to use an incentive marketing campaign.

One of the simplest forms of incentive marketing is using social media platforms. Many companies now have their own dedicated Twitter account that allows them to engage actively with their customers. In addition, some companies also have dedicated Facebook profiles where they can display the latest products and deals they are currently offering. By regularly posting updates about the company on both of these sites, you can significantly boost the amount of traffic directed to your website. If incentive marketing program want to earn rewards from using social media, then it would be a good idea to start engaging actively with your customers today!
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